Public Industry Leaderboard

Skincare AI Brand Rankings

Skincare Brands

Current Champion

Estée Lauder

AI Index 66.3

Podium Snapshot

#1 Estée Lauder · #2 CeraVe · #3 La Roche-Posay

Latest Refresh

Aug 23, 2026

10 tracked engines and 30 entities in the latest public snapshot.

Industry Overview

Skincare AI brand rankings show which brands are most visible in the current public benchmark. Current leaders include Estée Lauder, CeraVe, and La Roche-Posay across 10 tracked engines, with score and mention-rate signals combined into the overall AI Index. Estée Lauder is 9.4 points ahead of CeraVe, so the gap helps show whether this industry has a clear AI visibility leader or a tighter competitive cluster.

Use the engine tabs below to compare how Perplexity, MiniMax, GLM, and Qwen rank entities differently. Overall ranking summarizes the latest visibility signals across all tracked engines, while engine-specific tabs reveal whether a brand is broadly recommended or over-dependent on one answer system.

Why This Matters

Use the overall ranking to see which brands stand out in this industry benchmark, then drill into individual AI engines to decide which market, competitors, and prompt themes deserve private tracking. The useful signal is not only the rank: mention rate, score gaps, latest refresh date, and engine outliers show where to investigate next.

Current Ranking Takeaways

Estée Lauder is the current #1 entity in Skincare with a 66.3 AI Index and 114.3% mention rate. This makes it a useful public benchmark for selecting private comparison prompts, not a guarantee about future AI answers.

CeraVe is the nearest visible challenger at #2, trailing Estée Lauder by 9.4 points. That gap is the first signal to inspect when deciding whether this leaderboard is leader-dominated or actively contested.

La Roche-Posay rounds out the podium at #3. Comparing the top three against engine-level tabs helps separate broad recommendation consistency from single-engine strength.

The latest public snapshot refreshed on Aug 23, 2026, covering 10 tracked engines and 30 entities. Freshness matters because AI recommendations can shift as models, retrieval sources, and category evidence change.

30

Entities

10

AI Engines

Aug 23, 2026

Last Updated

Ranking Methodology

How this AI brand leaderboard is calculated

AI Index

The combined visibility score used to sort the default public leaderboard view.

Mention Rate

How often tracked AI engines mention each brand inside completed public runs.

Recommendation Strength

How strongly the answer positions, first mentions, and recommendation signals support each ranking.

Engine Coverage

Compare overall visibility and engine-specific rankings

Skincare currently compares brands across 10 tracked AI engines, including Perplexity, MiniMax, GLM, Qwen, Grok, and ChatGPT and 4 more. Use the tabs below to separate broad AI visibility from engine-specific outliers.

Leaderboard Podium

Open the leading entity pages in this industry leaderboard

Overall Ranking

Overall

Combined AI visibility across all tracked engines. Default view shows the top 10 entities.

10 / 29 entities Aug 23, 2026
Sort
Use the left and right arrow keys to scroll this table horizontally.
RankEntityAI IndexMention Rate
👑 #1
Estée Lauder
66.3
114.3%
🥈 #2
CeraVe
56.9
28.6%
🥉 #3
La Roche-Posay
54.6
37.5%
#4
The Ordinary
43.1
23.2%
#5
Neutrogena
37.6
26.8%
#6
Shiseido
35.5
37.5%
#7
Cetaphil
33.0
19.6%
#8
L'Oréal Paris
30.4
12.3%
#9
Olay
27.4
4.1%
#10
Clinique
24.1
1.8%

Explore the collection

Browse all brands

Open each published brand profile to review its full AI visibility benchmark and trend history.

Next Step

Turn this public industry benchmark into a private AI visibility tracker.

Public rankings are useful for market discovery and benchmark context. Private tracking is where teams monitor owned prompts, direct competitors, citations, answer history, action plans, validation evidence, report readiness, and pricing fit.

FAQ

How is the Skincare leaderboard calculated?

Overall ranking combines the latest AI visibility signals across tracked engines for Skincare, including rank position, recommendation strength, and mention-rate patterns.

Why can Estée Lauder lead overall but differ by engine?

Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.

How often is this Skincare leaderboard updated?

This leaderboard updates whenever new completed runs are available for Skincare, with the latest refresh date shown on the page.