AI Visibility Profile · Industry · Skincare
Neutrogena AI Visibility in Skincare
Neutrogena ranks #5 of 30 in the Skincare AI visibility leaderboard with a 34.2 AI Index across 7 tracked AI engines. Use this page to compare AI search visibility, engine breakdowns, trend context, and nearby entities.
AI visibility answer
How Neutrogena appears in AI search
Neutrogena currently ranks #5 out of 30 in the Skincare AI visibility leaderboard with a 34.2 AI Index across 7 tracked AI engines. Use it as a direct answer for Neutrogena AI visibility, AI search ranking, and answer-engine benchmark questions.
The engine breakdown compares how ChatGPT, gemini, and Grok rank or mention Neutrogena, so the page separates broad AI search visibility from single-engine outliers.
Entity Snapshot
Neutrogena is currently #5 out of 30 entities in Skincare, with a 34.2 overall AI visibility score across 7 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Strongest visibility currently comes from Grok (55.1 AI Index, 14.3% mention rate) and Qwen (50.9 AI Index, 28.6% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.
Visibility is relatively weaker in DeepSeek (11.4 AI Index, 28.6% mention rate) and MiniMax (19.4 AI Index, 28.6% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.
Neutrogena's strongest current visibility comes from Grok (55.1 AI Index, 14.3% mention rate) and Qwen (50.9 AI Index, 28.6% mention rate). Its weaker engine profile is DeepSeek (11.4 AI Index, 28.6% mention rate) and MiniMax (19.4 AI Index, 28.6% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Neutrogena or a competitor set.
Entity Trend
Open trend explorerNeutrogena has softened in recent runs, moving from 54.9 to 39.2 for a -15.7 point change. The weaker engines are the first places to inspect.
Neutrogena softened over the visible trend window, moving from 54.9 on 2026-04-29 to 39.2 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
L'Oréal Paris is the closest comparable entity by rank, with Neutrogena behind it by 5.5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Neutrogena ranked in the Skincare leaderboard?
Neutrogena is ranked using its current overall AI visibility score across tracked engines in Skincare, combining rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Neutrogena?
The latest engine breakdown shows the strongest visibility in Grok and relatively weaker visibility in DeepSeek.
Which entities should be compared with Neutrogena?
Neutrogena is compared most directly with L'Oréal Paris, The Ordinary, and La Roche-Posay in the current Skincare leaderboard.
How often is this page updated?
The page updates whenever new completed leaderboard runs are available for this industry.
Methodology and source context
AIvsRank calculates this public entity page from 7 tracked AI engines and the latest completed industry leaderboard run for Skincare.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.