Public Industry Leaderboard

Makeup AI Brand Rankings

Makeup Brands

Makeup ranking trend

Current Champion

Shiseido

AI Index 33.9

Podium Snapshot

#1 Shiseido · #2 L'Oréal Paris · #3 Maybelline New York

Latest Refresh

Aug 12, 2026

10 tracked engines and 30 entities in the latest public snapshot.

Industry Overview

Makeup AI brand rankings show which brands are most visible in the current public benchmark. Current leaders include Shiseido, L'Oréal Paris, and Maybelline New York across 10 tracked engines, with score and mention-rate signals combined into the overall AI Index. Shiseido is 1.8 points ahead of L'Oréal Paris, so the gap helps show whether this industry has a clear AI visibility leader or a tighter competitive cluster.

Use the engine tabs below to compare how Perplexity, MiniMax, GLM, and Qwen rank entities differently. Overall ranking summarizes the latest visibility signals across all tracked engines, while engine-specific tabs reveal whether a brand is broadly recommended or over-dependent on one answer system.

Why This Matters

Use the overall ranking to see which brands stand out in this industry benchmark, then drill into individual AI engines to decide which market, competitors, and prompt themes deserve private tracking. The useful signal is not only the rank: mention rate, score gaps, latest refresh date, and engine outliers show where to investigate next.

Current Ranking Takeaways

Shiseido is the current #1 entity in Makeup with a 33.9 AI Index and 35.7% mention rate. This makes it a useful public benchmark for selecting private comparison prompts, not a guarantee about future AI answers.

L'Oréal Paris is the nearest visible challenger at #2, trailing Shiseido by 1.8 points. That gap is the first signal to inspect when deciding whether this leaderboard is leader-dominated or actively contested.

Maybelline New York rounds out the podium at #3. Comparing the top three against engine-level tabs helps separate broad recommendation consistency from single-engine strength.

The latest public snapshot refreshed on Aug 12, 2026, covering 10 tracked engines and 30 entities. Freshness matters because AI recommendations can shift as models, retrieval sources, and category evidence change.

Entities

AI Engines

Aug 12, 2026

Last Updated

Ranking Methodology

How this AI brand leaderboard is calculated

AI Index

The combined visibility score used to sort the default public leaderboard view.

Mention Rate

How often tracked AI engines mention each brand inside completed public runs.

Recommendation Strength

How strongly the answer positions, first mentions, and recommendation signals support each ranking.

Engine Coverage

Compare overall visibility and engine-specific rankings

Makeup currently compares brands across 10 tracked AI engines, including Perplexity, MiniMax, GLM, Qwen, Grok, and ChatGPT and 4 more. Use the tabs below to separate broad AI visibility from engine-specific outliers.

Perplexity rankings for Makeup MiniMax rankings for Makeup GLM rankings for Makeup Qwen rankings for Makeup Grok rankings for Makeup ChatGPT rankings for Makeup

Next pages to inspect

Follow the Makeup AI ranking cluster

Leaderboard Podium

Open the leading entity pages in this industry leaderboard

Overall Ranking

Shiseido

33.9

L'Oréal Paris

32.1

Maybelline New York

29.0

Overall

Combined AI visibility across all tracked engines. Default view shows the top 10 entities.

10 / 30 entities Aug 12, 2026

Sort

Rank	Entity	AI Index	Mention Rate
👑 #1	Shiseido	33.9	35.7%
🥈 #2	L'Oréal Paris	32.1	1.8%
🥉 #3	Maybelline New York	29.0	0.0%
#4	MAC Cosmetics	28.9	0.0%
#5	Fenty Beauty	27.4	8.9%
#6	NARS	23.4	0.0%
#7	Charlotte Tilbury	21.6	0.0%
#8	Clinique	21.4	3.6%
#9	Urban Decay	21.1	0.0%
#10	Estée Lauder	20.8	0.0%

Explore the collection

Browse all brands

Open each published brand profile to review its full AI visibility benchmark and trend history.

Next Step

Turn this public industry benchmark into a private AI visibility tracker.

Public rankings are useful for market discovery and benchmark context. Private tracking is where teams monitor owned prompts, direct competitors, citations, answer history, action plans, validation evidence, report readiness, and pricing fit.

Open a private trackerContinue to onboarding with this industry preserved.Compare tracker plansReview monitoring capacity, prompt limits, projects, and plan fit before moving beyond the public benchmark.Run a free visibility checkCheck one brand as a diagnostic before setting up recurring AI visibility monitoring.Makeup ranking trendSee how this industry has shifted across recent public leaderboard runs.

FAQ

How is the Makeup leaderboard calculated?

Overall ranking combines the latest AI visibility signals across tracked engines for Makeup, including rank position, recommendation strength, and mention-rate patterns.

Why can Shiseido lead overall but differ by engine?

Each AI engine can prefer different brands, evidence, freshness, and recommendation patterns, so engine-specific rankings can diverge from the combined leaderboard.

How often is this Makeup leaderboard updated?

This leaderboard updates whenever new completed runs are available for Makeup, with the latest refresh date shown on the page.