AI Visibility Profile · Industry · Personal Care
Colgate AI Visibility in Personal Care
Colgate ranks #10 of 30 in the Personal Care AI visibility leaderboard with a 18.6 AI Index across 6 tracked AI engines. Use this page to compare AI search visibility, engine breakdowns, trend context, and nearby entities.
AI visibility answer
How Colgate appears in AI search
Colgate currently ranks #10 out of 30 in the Personal Care AI visibility leaderboard with a 18.6 AI Index across 6 tracked AI engines. Use it as a direct answer for Colgate AI visibility, AI search ranking, and answer-engine benchmark questions.
The engine breakdown compares how ChatGPT, gemini, and Grok rank or mention Colgate, so the page separates broad AI search visibility from single-engine outliers.
Entity Snapshot
Colgate is currently #10 out of 30 entities in Personal Care, with a 18.6 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Colgate is currently #2 out of 30 tracked Personal Care entities, with a 26.8 AI Index in the latest public snapshot. Colgate trails L'Oréal Paris by 13.4 AI Index points. The strongest engine-level signal comes from ChatGPT, where Colgate records a 29 AI Index and 0% mention rate. gemini is the next strongest covered engine at 27 with a 0% mention rate.
The softer engine-level signal is DeepSeek, where Colgate records a 25 AI Index and 0% mention rate. Grok is another engine to watch at 26 with a 0% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Colgate in Personal Care prompts. It does not rank product quality, sales, safety, or real-world market share.
Colgate's strongest current visibility comes from ChatGPT (30 AI Index, 0% mention rate) and Kimi (25 AI Index, 0% mention rate). Its weaker engine profile is MiniMax (5.7 AI Index, 14.3% mention rate) and Qwen (10 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Colgate or a competitor set.
Entity Trend
Open trend explorerColgate's latest visible AI Index is 26.8. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Colgate softened over the visible trend window, moving from 30 on 2026-04-29 to 23.7 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Head & Shoulders is the closest comparable entity by rank, with Colgate behind it by 0.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Colgate ranked in the Personal Care leaderboard?
Colgate is included because tracked AI engines surface it in Personal Care prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Colgate?
The strongest current signal is ChatGPT at 29 AI Index and 0% mention rate. The softest covered signal is DeepSeek at 25 AI Index and 0% mention rate.
Which entities should be compared with Colgate?
The most useful nearby comparison is L'Oréal Paris. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Personal Care leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.
Methodology and source context
AIvsRank calculates this public entity page from 6 tracked AI engines and the latest completed industry leaderboard run for Personal Care.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.