AI Visibility Profile · Industry · Fragrance
Hermès AI Visibility in Fragrance
Hermès ranks #4 of 30 in the Fragrance AI visibility leaderboard with a 42.5 AI Index across 7 tracked AI engines. Use this page to compare AI search visibility, engine breakdowns, trend context, and nearby entities.
AI visibility answer
How Hermès appears in AI search
Hermès currently ranks #4 out of 30 in the Fragrance AI visibility leaderboard with a 42.5 AI Index across 7 tracked AI engines. Use it as a direct answer for Hermès AI visibility, AI search ranking, and answer-engine benchmark questions.
The engine breakdown compares how ChatGPT, gemini, and Grok rank or mention Hermès, so the page separates broad AI search visibility from single-engine outliers.
Entity Snapshot
Hermès is currently #4 out of 30 entities in Fragrance, with a 42.5 overall AI visibility score across 7 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Hermès is currently #5 out of 30 tracked Fragrance entities, with a 37.4 AI Index in the latest public snapshot. Hermès trails Dior by 7.3 AI Index points. The strongest engine-level signal comes from ChatGPT, where Hermès records a 49.9 AI Index and 42.9% mention rate. Grok is the next strongest covered engine at 44.1 with a 14.3% mention rate.
The softer engine-level signal is gemini, where Hermès records a 28.7 AI Index and 14.3% mention rate. DeepSeek is another engine to watch at 29.7 with a 14.3% mention rate. Keep the scope narrow: this page measures how tracked AI engines surface Hermès in Fragrance prompts. It does not rank product quality, sales, safety, or real-world market share.
Hermès's strongest current visibility comes from Qwen (63.7 AI Index, 57.1% mention rate) and Kimi (61.3 AI Index, 57.1% mention rate). Its weaker engine profile is ChatGPT (15 AI Index, 0% mention rate) and gemini (21 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
Continue from Here
This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Hermès or a competitor set.
Entity Trend
Open trend explorerHermès's latest visible AI Index is 37.4. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast. That movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.
Hermès softened over the visible trend window, moving from 41.2 on 2026-05-01 to 26.1 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
Tom Ford is the closest comparable entity by rank, with Hermès behind it by 4.4 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Hermès ranked in the Fragrance leaderboard?
Hermès is included because tracked AI engines surface it in Fragrance prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Hermès?
The strongest current signal is ChatGPT at 49.9 AI Index and 42.9% mention rate. The softest covered signal is gemini at 28.7 AI Index and 14.3% mention rate.
Which entities should be compared with Hermès?
The most useful nearby comparison is Dior. Compare the score gap and engine-level table before treating rank movement as meaningful.
How often is this page updated?
This page updates when a new completed Fragrance leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.
Methodology and source context
AIvsRank calculates this public entity page from 7 tracked AI engines and the latest completed industry leaderboard run for Fragrance.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.