[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-sportswear-umbro":3,"leaderboard-industry-sportswear":103},{"pageState":4,"canonicalPath":5,"industryId":6,"industrySlug":7,"industryName":8,"collectionType":9,"brandId":10,"brandName":11,"brandSlug":12,"logoUrl":13,"websiteUrl":14,"overallScore":15,"industryRank":16,"brandCount":17,"enginesCovered":18,"lastUpdatedAt":19,"summary":20,"strengths":21,"weaknesses":22,"trendNotes":23,"seoTitle":24,"seoDescription":25,"faq":26,"engineBreakdowns":39,"competitors":72,"overallTrend":89,"interactionSummary":90,"liveInsights":92,"qualification":94},"CURRENT","/leaderboard/sportswear/brands/umbro",60,"sportswear","Sportswear","INDUSTRY",4917,"Umbro","umbro","https://cdn-umbroglobal-assets.azureedge.net/images/global/favicon/favicon-32x32.png?v=1.1.79","https://www.umbro.com/en/",5.5,29,30,6,"2026-08-22T13:04:52.555388Z","Umbro ranks #29 in the Sportswear leaderboard with a 4.2 AI Index across 5 engines with current brand-level data. Its strongest current signal comes from DeepSeek, and the score should be read as AI visibility rather than market share or product quality.","Umbro is currently #29 out of 30 tracked Sportswear entities, with a 4.2 AI Index in the latest public snapshot. Umbro trails Kappa by 3.3 AI Index points.\n\nThe strongest engine-level signal comes from DeepSeek, where Umbro records a 7 AI Index and 0% mention rate. Qwen is the next strongest covered engine at 6 with a 0% mention rate.","The softer engine-level signal is ChatGPT, where Umbro records a 2 AI Index and 0% mention rate. gemini is another engine to watch at 3 with a 0% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Umbro in Sportswear prompts. It does not rank product quality, sales, safety, or real-world market share.","Umbro's latest visible AI Index is 4.2. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Umbro AI Visibility in Sportswear | AIvsRank","Review Umbro's AI visibility in Sportswear: rank #29, 4.2 AI Index, 5 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[27,30,33,36],{"question":28,"answer":29},"Why is Umbro ranked in the Sportswear leaderboard?","Umbro is included because tracked AI engines surface it in Sportswear prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":31,"answer":32},"Which engines are strongest and weakest for Umbro?","The strongest current signal is DeepSeek at 7 AI Index and 0% mention rate. The softest covered signal is ChatGPT at 2 AI Index and 0% mention rate.",{"question":34,"answer":35},"Which entities should be compared with Umbro?","The most useful nearby comparison is Kappa. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":37,"answer":38},"How often is this page updated?","This page updates when a new completed Sportswear leaderboard run is available. 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