[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-personal-care-vaseline":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":56,"overallTrend":75,"interactionSummary":120,"liveInsights":122},"CURRENT","/leaderboard/personal-care/brands/vaseline",null,57,"personal-care","Personal Care","INDUSTRY",4784,"Vaseline","vaseline","https://www.vaseline.com/static/3e7fa9172cedd2160547bcaa0261f769ebad953741049ea548b11a6367db2c36/resources/icons/favicon.ico","https://www.vaseline.com/us/en/home.html",17.67,12,30,3,"2026-06-26T22:46:31.925117","Vaseline currently ranks #12 in the Personal Care leaderboard with an overall AI visibility score of 17.7 across 3 tracked engines. Its strongest recent performance appears in Qwen with a 20 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from Qwen (20 AI Index, 0% mention rate) and ChatGPT (19 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in Grok (14 AI Index, 0% mention rate) and ChatGPT (19 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Vaseline is trending upward based on recent AI visibility runs, moving from 7.7 to 16.5 for a +8.8 point change.","Vaseline AI Visibility in Personal Care | AIvsRank","Review Vaseline AI visibility in Personal Care: rank #12, 17.7 AI Index, strongest on Qwen, with competitor gaps versus Aveeno.",[28,31,34,37],{"question":29,"answer":30},"Why is Vaseline ranked in the Personal Care leaderboard?","Vaseline is ranked using its current overall AI visibility score across tracked engines in Personal Care, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Vaseline?","The latest engine breakdown shows the strongest visibility in Qwen and relatively weaker visibility in Grok.",{"question":35,"answer":36},"Which entities should be compared with Vaseline?","Vaseline is compared most directly with Aveeno, Axe, and Colgate in the current Personal Care leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,48,51],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":46,"runDate":47},"chatgpt","ChatGPT",9,19,0,"2026-06-26T22:44:59.998007",{"engineCode":49,"engineName":49,"rank":17,"score":50,"mentionRate":46,"mentions":46,"runDate":20},"Grok",14,{"engineCode":52,"engineName":53,"rank":44,"score":54,"mentionRate":46,"mentions":46,"runDate":55},"Qwen3.6","Qwen",20,"2026-05-24T21:54:18.362034",[57,63,69],{"brandName":58,"brandSlug":59,"rank":60,"overallScore":61,"scoreGap":62},"Aveeno","aveeno",11,17.75,-0.08,{"brandName":64,"brandSlug":65,"rank":66,"overallScore":67,"scoreGap":68},"Axe","axe",13,16.6,1.07,{"brandName":70,"brandSlug":71,"rank":72,"overallScore":73,"scoreGap":74},"Colgate","colgate",10,18.62,-0.95,[76,79,82,85,88,91,94,97,100,103,106,109,112,114,117],{"runDate":77,"overallScore":78},"2026-05-01T00:00:00",7.67,{"runDate":80,"overallScore":81},"2026-05-03T00:00:00",16,{"runDate":83,"overallScore":84},"2026-05-05T00:00:00",12.2,{"runDate":86,"overallScore":87},"2026-05-07T00:00:00",21,{"runDate":89,"overallScore":90},"2026-05-09T00:00:00",11.25,{"runDate":92,"overallScore":93},"2026-05-15T00:00:00",14.25,{"runDate":95,"overallScore":96},"2026-05-17T00:00:00",16.25,{"runDate":98,"overallScore":99},"2026-05-22T00:00:00",9.5,{"runDate":101,"overallScore":102},"2026-05-24T00:00:00",13.5,{"runDate":104,"overallScore":105},"2026-06-02T00:00:00",12.5,{"runDate":107,"overallScore":108},"2026-06-06T00:00:00",18.86,{"runDate":110,"overallScore":111},"2026-06-10T00:00:00",8,{"runDate":113,"overallScore":17},"2026-06-12T00:00:00",{"runDate":115,"overallScore":116},"2026-06-19T00:00:00",15.5,{"runDate":118,"overallScore":119},"2026-06-26T00:00:00",16.5,{"upvoteCount":46,"followCount":46,"isUpvoted":121,"isFollowed":121},false,{"rankInterpretation":123,"engineDivergenceInterpretation":124,"competitorGapInterpretation":125,"trendInterpretation":126},"Vaseline is currently #12 out of 30 entities in Personal Care, with a 17.7 overall AI visibility score across 3 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Vaseline's strongest current visibility comes from Qwen (20 AI Index, 0% mention rate) and ChatGPT (19 AI Index, 0% mention rate). Its weaker engine profile is Grok (14 AI Index, 0% mention rate) and ChatGPT (19 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Aveeno is the closest comparable entity by rank, with Vaseline behind it by 0.1 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Vaseline improved over the visible trend window, moving from 7.7 on 2026-05-01 to 16.5 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]