AI Visibility Profile · Industry · Personal Care
Nivea AI Visibility in Personal Care
Nivea ranks #2 of 30 in the Personal Care AI visibility leaderboard with a 27.5 AI Index across 7 tracked AI engines. Use this page to compare AI search visibility, engine breakdowns, trend context, and nearby entities.
AI visibility answer
How Nivea appears in AI search
Nivea currently ranks #2 out of 30 in the Personal Care AI visibility leaderboard with a 27.5 AI Index across 7 tracked AI engines. Use it as a direct answer for Nivea AI visibility, AI search ranking, and answer-engine benchmark questions.
The engine breakdown compares how ChatGPT, gemini, and Grok rank or mention Nivea, so the page separates broad AI search visibility from single-engine outliers.
Entity Snapshot
Nivea is currently #2 out of 30 entities in Personal Care, with a 27.5 overall AI visibility score across 7 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.
Strongest visibility currently comes from gemini (35.4 AI Index, 28.6% mention rate) and ChatGPT (33.7 AI Index, 14.3% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.
Visibility is relatively weaker in Qwen (5 AI Index, 0% mention rate) and Grok (28 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.
Nivea's strongest current visibility comes from gemini (35.4 AI Index, 28.6% mention rate) and ChatGPT (33.7 AI Index, 14.3% mention rate). Its weaker engine profile is Qwen (5 AI Index, 0% mention rate) and Grok (28 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.
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This public entity page is a neutral starting point. Use Tracker when you want private monitoring for Nivea or a competitor set.
Entity Trend
Open trend explorerNivea is trending upward based on recent AI visibility runs, moving from 29.7 to 32.4 for a +2.7 point change.
Nivea improved over the visible trend window, moving from 29.7 on 2026-04-29 to 32.4 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines.
Engine Breakdown
Comparable Entities
L'Oréal Paris is the closest comparable entity by rank, with Nivea behind it by 14.5 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.
FAQ
Why is Nivea ranked in the Personal Care leaderboard?
Nivea is ranked using its current overall AI visibility score across tracked engines in Personal Care, combining rank position, recommendation strength, and mention-rate signals.
Which engines are strongest and weakest for Nivea?
The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in Qwen.
Which entities should be compared with Nivea?
Nivea is compared most directly with L'Oréal Paris, Dove, and Garnier in the current Personal Care leaderboard.
How often is this page updated?
The page updates whenever new completed leaderboard runs are available for this industry.
Methodology and source context
AIvsRank calculates this public entity page from 7 tracked AI engines and the latest completed industry leaderboard run for Personal Care.
Use the score, mention-rate, engine breakdown, comparable entities, and trend context together; no single chart or paragraph should be read as the whole visibility signal.