[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-personal-care-lux":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":65,"overallTrend":83,"interactionSummary":130,"liveInsights":132},"CURRENT","/leaderboard/personal-care/brands/lux",null,57,"personal-care","Personal Care","INDUSTRY",4796,"Lux","lux","https://www.lux.com/static/8ff2a29e8e3f2e70e15a535d88c3e9e9dff2d45849c2af61d988c0c8cc0a52d3/resources/icons/favicon.ico","https://www.lux.com/in/home.html",10.8,22,30,5,"2026-06-26T22:46:31.925117","Lux currently ranks #22 in the Personal Care leaderboard with an overall AI visibility score of 10.8 across 5 tracked engines. Its strongest recent performance appears in Kimi with a 19 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from Kimi (19 AI Index, 0% mention rate) and gemini (13 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in Grok (4 AI Index, 0% mention rate) and Qwen (8 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Lux is trending upward based on recent AI visibility runs, moving from 7 to 8.5 for a +1.5 point change.","Lux AI Visibility in Personal Care | AIvsRank","Review Lux AI visibility in Personal Care: rank #22, 10.8 AI Index, strongest on Kimi, with competitor gaps versus Old Spice.",[28,31,34,37],{"question":29,"answer":30},"Why is Lux ranked in the Personal Care leaderboard?","Lux is ranked using its current overall AI visibility score across tracked engines in Personal Care, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Lux?","The latest engine breakdown shows the strongest visibility in Kimi and relatively weaker visibility in Grok.",{"question":35,"answer":36},"Which entities should be compared with Lux?","Lux is compared most directly with Old Spice, Sunsilk, and Crest in the current Personal Care leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,48,52,56,61],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":46,"runDate":47},"gemini-2.5-flash","gemini",11,13,0,"2026-06-26T22:45:57.106825",{"engineCode":49,"engineName":49,"rank":50,"score":51,"mentionRate":46,"mentions":46,"runDate":20},"Grok",18,4,{"engineCode":53,"engineName":53,"rank":50,"score":54,"mentionRate":46,"mentions":46,"runDate":55},"MiniMax",10,"2026-06-02T22:53:58.773554",{"engineCode":57,"engineName":58,"rank":50,"score":59,"mentionRate":46,"mentions":46,"runDate":60},"Qwen3.6","Qwen",8,"2026-05-24T21:54:18.362034",{"engineCode":62,"engineName":62,"rank":59,"score":63,"mentionRate":46,"mentions":46,"runDate":64},"Kimi",19,"2026-05-24T21:54:52.136447",[66,72,77],{"brandName":67,"brandSlug":68,"rank":69,"overallScore":70,"scoreGap":71},"Old Spice","old-spice",21,11.2,-0.4,{"brandName":73,"brandSlug":74,"rank":75,"overallScore":54,"scoreGap":76},"Sunsilk","sunsilk",23,0.8,{"brandName":78,"brandSlug":79,"rank":80,"overallScore":81,"scoreGap":82},"Crest","crest",20,12.93,-2.13,[84,87,90,93,96,99,102,105,108,111,113,116,119,122,125,128],{"runDate":85,"overallScore":86},"2026-04-29T00:00:00",7,{"runDate":88,"overallScore":89},"2026-05-01T00:00:00",3,{"runDate":91,"overallScore":92},"2026-05-03T00:00:00",11.5,{"runDate":94,"overallScore":95},"2026-05-05T00:00:00",15.5,{"runDate":97,"overallScore":98},"2026-05-07T00:00:00",13.67,{"runDate":100,"overallScore":101},"2026-05-09T00:00:00",13.33,{"runDate":103,"overallScore":104},"2026-05-15T00:00:00",8.5,{"runDate":106,"overallScore":107},"2026-05-17T00:00:00",12.25,{"runDate":109,"overallScore":110},"2026-05-22T00:00:00",21.5,{"runDate":112,"overallScore":44},"2026-05-24T00:00:00",{"runDate":114,"overallScore":115},"2026-05-26T00:00:00",2,{"runDate":117,"overallScore":118},"2026-06-02T00:00:00",13.36,{"runDate":120,"overallScore":121},"2026-06-06T00:00:00",5.5,{"runDate":123,"overallScore":124},"2026-06-12T00:00:00",12.5,{"runDate":126,"overallScore":127},"2026-06-19T00:00:00",5.71,{"runDate":129,"overallScore":104},"2026-06-26T00:00:00",{"upvoteCount":46,"followCount":46,"isUpvoted":131,"isFollowed":131},false,{"rankInterpretation":133,"engineDivergenceInterpretation":134,"competitorGapInterpretation":135,"trendInterpretation":136},"Lux is currently #22 out of 30 entities in Personal Care, with a 10.8 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Lux's strongest current visibility comes from Kimi (19 AI Index, 0% mention rate) and gemini (13 AI Index, 0% mention rate). Its weaker engine profile is Grok (4 AI Index, 0% mention rate) and Qwen (8 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Old Spice is the closest comparable entity by rank, with Lux behind it by 0.4 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Lux improved over the visible trend window, moving from 7 on 2026-04-29 to 8.5 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]