[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-personal-care-colgate":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":73,"overallTrend":91,"interactionSummary":140,"liveInsights":142},"CURRENT","/leaderboard/personal-care/brands/colgate",null,57,"personal-care","Personal Care","INDUSTRY",4772,"Colgate","colgate","https://www.colgate.com/content/dam/cp-sites/oral-care/oral-care-center/global/general/logos/colgate-logo-desktop.png","https://www.colgate.com/en-us",18.62,10,30,6,"2026-06-26T22:46:31.925117","Colgate ranks #2 in the Personal Care leaderboard with a 26.8 AI Index across 5 engines with current brand-level data. Its strongest current signal comes from ChatGPT, and the score should be read as AI visibility rather than market share or product quality.","Colgate is currently #2 out of 30 tracked Personal Care entities, with a 26.8 AI Index in the latest public snapshot. Colgate trails L'Oréal Paris by 13.4 AI Index points.\n\nThe strongest engine-level signal comes from ChatGPT, where Colgate records a 29 AI Index and 0% mention rate. gemini is the next strongest covered engine at 27 with a 0% mention rate.","The softer engine-level signal is DeepSeek, where Colgate records a 25 AI Index and 0% mention rate. Grok is another engine to watch at 26 with a 0% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Colgate in Personal Care prompts. It does not rank product quality, sales, safety, or real-world market share.","Colgate's latest visible AI Index is 26.8. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Colgate AI Visibility in Personal Care | AIvsRank","Review Colgate's AI visibility in Personal Care: rank #2, 26.8 AI Index, 5 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Colgate ranked in the Personal Care leaderboard?","Colgate is included because tracked AI engines surface it in Personal Care prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Colgate?","The strongest current signal is ChatGPT at 29 AI Index and 0% mention rate. The softest covered signal is DeepSeek at 25 AI Index and 0% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Colgate?","The most useful nearby comparison is L'Oréal Paris. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Personal Care leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[41,47,53,57,63,68],{"engineCode":42,"engineName":43,"rank":44,"score":18,"mentionRate":45,"mentions":45,"runDate":46},"chatgpt","ChatGPT",4,0,"2026-06-26T22:44:59.998007",{"engineCode":48,"engineName":49,"rank":50,"score":51,"mentionRate":45,"mentions":45,"runDate":52},"gemini-2.5-flash","gemini",7,20,"2026-06-26T22:45:57.106825",{"engineCode":54,"engineName":54,"rank":55,"score":56,"mentionRate":45,"mentions":45,"runDate":20},"Grok",8,21,{"engineCode":58,"engineName":58,"rank":56,"score":59,"mentionRate":60,"mentions":61,"runDate":62},"MiniMax",5.71,14.29,1,"2026-06-02T22:53:58.773554",{"engineCode":64,"engineName":65,"rank":66,"score":17,"mentionRate":45,"mentions":45,"runDate":67},"Qwen3.6","Qwen",17,"2026-05-24T21:54:18.362034",{"engineCode":69,"engineName":69,"rank":70,"score":71,"mentionRate":45,"mentions":45,"runDate":72},"Kimi",5,25,"2026-05-24T21:54:52.136447",[74,80,86],{"brandName":75,"brandSlug":76,"rank":77,"overallScore":78,"scoreGap":79},"Head & Shoulders","head-shoulders",9,18.86,-0.24,{"brandName":81,"brandSlug":82,"rank":83,"overallScore":84,"scoreGap":85},"Aveeno","aveeno",11,17.75,0.87,{"brandName":87,"brandSlug":88,"rank":55,"overallScore":89,"scoreGap":90},"Johnson's","johnson-s",19.9,-1.28,[92,94,97,100,103,106,109,112,115,118,120,122,125,128,131,134,137],{"runDate":93,"overallScore":18},"2026-04-29T00:00:00",{"runDate":95,"overallScore":96},"2026-05-01T00:00:00",19.67,{"runDate":98,"overallScore":99},"2026-05-03T00:00:00",22.6,{"runDate":101,"overallScore":102},"2026-05-05T00:00:00",21.75,{"runDate":104,"overallScore":105},"2026-05-07T00:00:00",27.67,{"runDate":107,"overallScore":108},"2026-05-09T00:00:00",26,{"runDate":110,"overallScore":111},"2026-05-15T00:00:00",22.4,{"runDate":113,"overallScore":114},"2026-05-17T00:00:00",28,{"runDate":116,"overallScore":117},"2026-05-22T00:00:00",18,{"runDate":119,"overallScore":102},"2026-05-24T00:00:00",{"runDate":121,"overallScore":71},"2026-05-26T00:00:00",{"runDate":123,"overallScore":124},"2026-06-02T00:00:00",19.47,{"runDate":126,"overallScore":127},"2026-06-06T00:00:00",27.5,{"runDate":129,"overallScore":130},"2026-06-10T00:00:00",16,{"runDate":132,"overallScore":133},"2026-06-12T00:00:00",27,{"runDate":135,"overallScore":136},"2026-06-19T00:00:00",34.81,{"runDate":138,"overallScore":139},"2026-06-26T00:00:00",23.67,{"upvoteCount":45,"followCount":45,"isUpvoted":141,"isFollowed":141},false,{"rankInterpretation":143,"engineDivergenceInterpretation":144,"competitorGapInterpretation":145,"trendInterpretation":146},"Colgate is currently #10 out of 30 entities in Personal Care, with a 18.6 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Colgate's strongest current visibility comes from ChatGPT (30 AI Index, 0% mention rate) and Kimi (25 AI Index, 0% mention rate). Its weaker engine profile is MiniMax (5.7 AI Index, 14.3% mention rate) and Qwen (10 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Head & Shoulders is the closest comparable entity by rank, with Colgate behind it by 0.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Colgate softened over the visible trend window, moving from 30 on 2026-04-29 to 23.7 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]