[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-personal-care-axe":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":67,"overallTrend":83,"interactionSummary":126,"liveInsights":128},"CURRENT","/leaderboard/personal-care/brands/axe",null,57,"personal-care","Personal Care","INDUSTRY",4794,"Axe","axe","https://www.axe.com/static/a1ceec5df3212f2a941f0f09388a21c6b0866ad7727360ccfcadd65ff440b929/resources/icons/favicon.ico","https://www.axe.com/us/en/home.html",16.6,13,30,5,"2026-06-26T22:46:31.925117","Axe currently ranks #13 in the Personal Care leaderboard with an overall AI visibility score of 16.6 across 5 tracked engines. Its strongest recent performance appears in MiniMax with a 21 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from MiniMax (21 AI Index, 0% mention rate) and Grok (20 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in DeepSeek (8 AI Index, 0% mention rate) and ChatGPT (16 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Axe is trending upward based on recent AI visibility runs, moving from 16 to 18 for a +2.0 point change.","Axe AI Visibility in Personal Care | AIvsRank","Review Axe AI visibility in Personal Care: rank #13, 16.6 AI Index, strongest on MiniMax, with competitor gaps versus Vaseline.",[28,31,34,37],{"question":29,"answer":30},"Why is Axe ranked in the Personal Care leaderboard?","Axe is ranked using its current overall AI visibility score across tracked engines in Personal Care, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Axe?","The latest engine breakdown shows the strongest visibility in MiniMax and relatively weaker visibility in DeepSeek.",{"question":35,"answer":36},"Which entities should be compared with Axe?","Axe is compared most directly with Vaseline, Dettol, and Aveeno in the current Personal Care leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,48,52,58,62],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":46,"runDate":47},"chatgpt","ChatGPT",11,16,0,"2026-06-26T22:44:59.998007",{"engineCode":49,"engineName":49,"rank":50,"score":51,"mentionRate":46,"mentions":46,"runDate":20},"Grok",9,20,{"engineCode":53,"engineName":54,"rank":55,"score":56,"mentionRate":46,"mentions":46,"runDate":57},"deepseek","DeepSeek",12,8,"2026-06-02T22:52:38.176127",{"engineCode":59,"engineName":59,"rank":55,"score":60,"mentionRate":46,"mentions":46,"runDate":61},"MiniMax",21,"2026-06-02T22:53:58.773554",{"engineCode":63,"engineName":64,"rank":44,"score":65,"mentionRate":46,"mentions":46,"runDate":66},"Qwen3.6","Qwen",18,"2026-05-24T21:54:18.362034",[68,73,78],{"brandName":69,"brandSlug":70,"rank":55,"overallScore":71,"scoreGap":72},"Vaseline","vaseline",17.67,-1.07,{"brandName":74,"brandSlug":75,"rank":76,"overallScore":45,"scoreGap":77},"Dettol","dettol",14,0.6,{"brandName":79,"brandSlug":80,"rank":44,"overallScore":81,"scoreGap":82},"Aveeno","aveeno",17.75,-1.15,[84,86,88,90,93,96,99,101,104,106,109,111,114,117,119,122,124],{"runDate":85,"overallScore":45},"2026-04-29T00:00:00",{"runDate":87,"overallScore":56},"2026-05-01T00:00:00",{"runDate":89,"overallScore":76},"2026-05-03T00:00:00",{"runDate":91,"overallScore":92},"2026-05-05T00:00:00",18.5,{"runDate":94,"overallScore":95},"2026-05-07T00:00:00",17.5,{"runDate":97,"overallScore":98},"2026-05-09T00:00:00",10,{"runDate":100,"overallScore":44},"2026-05-15T00:00:00",{"runDate":102,"overallScore":103},"2026-05-17T00:00:00",13.5,{"runDate":105,"overallScore":76},"2026-05-22T00:00:00",{"runDate":107,"overallScore":108},"2026-05-24T00:00:00",11.5,{"runDate":110,"overallScore":50},"2026-05-26T00:00:00",{"runDate":112,"overallScore":113},"2026-06-02T00:00:00",12.25,{"runDate":115,"overallScore":116},"2026-06-06T00:00:00",15,{"runDate":118,"overallScore":108},"2026-06-10T00:00:00",{"runDate":120,"overallScore":121},"2026-06-12T00:00:00",4,{"runDate":123,"overallScore":116},"2026-06-19T00:00:00",{"runDate":125,"overallScore":65},"2026-06-26T00:00:00",{"upvoteCount":46,"followCount":46,"isUpvoted":127,"isFollowed":127},false,{"rankInterpretation":129,"engineDivergenceInterpretation":130,"competitorGapInterpretation":131,"trendInterpretation":132},"Axe is currently #13 out of 30 entities in Personal Care, with a 16.6 overall AI visibility score across 5 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Axe's strongest current visibility comes from MiniMax (21 AI Index, 0% mention rate) and Grok (20 AI Index, 0% mention rate). Its weaker engine profile is DeepSeek (8 AI Index, 0% mention rate) and ChatGPT (16 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Vaseline is the closest comparable entity by rank, with Axe behind it by 1.1 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Axe improved over the visible trend window, moving from 16 on 2026-04-29 to 18 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]