[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-packaging-containers-ds-smith":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":6,"websiteUrl":6,"overallScore":14,"industryRank":15,"brandCount":15,"enginesCovered":16,"lastUpdatedAt":17,"summary":18,"strengths":19,"weaknesses":20,"trendNotes":21,"seoTitle":22,"seoDescription":23,"faq":24,"engineBreakdowns":37,"competitors":54,"overallTrend":71,"interactionSummary":77,"liveInsights":79},"CURRENT","/leaderboard/packaging-containers/brands/ds-smith",null,111,"packaging-containers","Packaging&Containers","INDUSTRY",6284,"DS Smith","ds-smith",17.33,10,3,"2026-06-26T20:37:42.394562","DS Smith currently ranks #10 in the Packaging&Containers leaderboard with an overall AI visibility score of 17.3 across 3 tracked engines. Its strongest recent performance appears in Grok with a 21 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from Grok (21 AI Index, 0% mention rate) and ChatGPT (19 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in gemini (12 AI Index, 0% mention rate) and ChatGPT (19 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","DS Smith has softened in recent runs, moving from 23.7 to 17.3 for a -6.3 point change. The weaker engines are the first places to inspect.","DS Smith AI Visibility in Packaging&Containers | AIvsRank","Review DS Smith AI visibility in Packaging&Containers: rank #10, 17.3 AI Index, strongest on Grok, with competitor gaps versus Graphic Packaging.",[25,28,31,34],{"question":26,"answer":27},"Why is DS Smith ranked in the Packaging&Containers leaderboard?","DS Smith is ranked using its current overall AI visibility score across tracked engines in Packaging&Containers, combining rank position, recommendation strength, and mention-rate signals.",{"question":29,"answer":30},"Which engines are strongest and weakest for DS Smith?","The latest engine breakdown shows the strongest visibility in Grok and relatively weaker visibility in gemini.",{"question":32,"answer":33},"Which entities should be compared with DS Smith?","DS Smith is compared most directly with Graphic Packaging, Greif, and Crown Holdings in the current Packaging&Containers leaderboard.",{"question":35,"answer":36},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[38,45,50],{"engineCode":39,"engineName":40,"rank":41,"score":42,"mentionRate":43,"mentions":43,"runDate":44},"chatgpt","ChatGPT",9,19,0,"2026-06-26T20:36:33.623756",{"engineCode":46,"engineName":47,"rank":15,"score":48,"mentionRate":43,"mentions":43,"runDate":49},"gemini-2.5-flash","gemini",12,"2026-06-26T20:37:18.004098",{"engineCode":51,"engineName":51,"rank":52,"score":53,"mentionRate":43,"mentions":43,"runDate":17},"Grok",7,21,[55,60,66],{"brandName":56,"brandSlug":57,"rank":41,"overallScore":58,"scoreGap":59},"Graphic Packaging","graphic-packaging",22.67,-5.34,{"brandName":61,"brandSlug":62,"rank":63,"overallScore":64,"scoreGap":65},"Greif","greif",8,27.5,-10.17,{"brandName":67,"brandSlug":68,"rank":52,"overallScore":69,"scoreGap":70},"Crown Holdings","crown-holdings",29.33,-12,[72,75],{"runDate":73,"overallScore":74},"2026-06-19T00:00:00",23.67,{"runDate":76,"overallScore":14},"2026-06-26T00:00:00",{"upvoteCount":43,"followCount":43,"isUpvoted":78,"isFollowed":78},false,{"rankInterpretation":80,"engineDivergenceInterpretation":81,"competitorGapInterpretation":82,"trendInterpretation":83},"DS Smith is currently #10 out of 10 entities in Packaging&Containers, with a 17.3 overall AI visibility score across 3 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","DS Smith's strongest current visibility comes from Grok (21 AI Index, 0% mention rate) and ChatGPT (19 AI Index, 0% mention rate). Its weaker engine profile is gemini (12 AI Index, 0% mention rate) and ChatGPT (19 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Graphic Packaging is the closest comparable entity by rank, with DS Smith behind it by 5.3 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","DS Smith softened over the visible trend window, moving from 23.7 on 2026-06-19 to 17.3 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]