[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-outdoor-apparel-norr-na":3,"leaderboard-industry-outdoor-apparel":111},{"pageState":4,"canonicalPath":5,"industryId":6,"industrySlug":7,"industryName":8,"collectionType":9,"brandId":10,"brandName":11,"brandSlug":12,"logoUrl":13,"websiteUrl":14,"overallScore":15,"industryRank":16,"brandCount":17,"enginesCovered":18,"lastUpdatedAt":19,"summary":20,"strengths":21,"weaknesses":22,"trendNotes":23,"seoTitle":24,"seoDescription":25,"faq":26,"engineBreakdowns":39,"competitors":78,"overallTrend":97,"interactionSummary":98,"liveInsights":100,"qualification":102},"CURRENT","/leaderboard/outdoor-apparel/brands/norr-na",62,"outdoor-apparel","Outdoor Apparel","INDUSTRY",4853,"Norrøna","norr-na","https://www.norrona.com/favicon.ico","https://www.norrona.com/",18.19,15,30,6,"2026-08-12T23:21:17.829710Z","Norrøna ranks #8 in the Outdoor Apparel leaderboard with a 35.3 AI Index across 5 engines with current brand-level data. Its strongest current signal comes from DeepSeek, and the score should be read as AI visibility rather than market share or product quality.","Norrøna is currently #8 out of 30 tracked Outdoor Apparel entities, with a 35.3 AI Index in the latest public snapshot. Norrøna trails Rab by 10.3 AI Index points.\n\nThe strongest engine-level signal comes from DeepSeek, where Norrøna records a 49.3 AI Index and 85.7% mention rate. ChatGPT is the next strongest covered engine at 49 with a 85.7% mention rate.","The softer engine-level signal is Grok, where Norrøna records a 11.4 AI Index and 28.6% mention rate. Kimi is another engine to watch at 25.1 with a 42.9% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Norrøna in Outdoor Apparel prompts. It does not rank product quality, sales, safety, or real-world market share.","Norrøna's latest visible AI Index is 35.3. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Norrøna AI Visibility in Outdoor Apparel | AIvsRank","Review Norrøna's AI visibility in Outdoor Apparel: rank #8, 35.3 AI Index, 5 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[27,30,33,36],{"question":28,"answer":29},"Why is Norrøna ranked in the Outdoor Apparel leaderboard?","Norrøna is included because tracked AI engines surface it in Outdoor Apparel prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":31,"answer":32},"Which engines are strongest and weakest for Norrøna?","The strongest current signal is DeepSeek at 49.3 AI Index and 85.7% mention rate. The softest covered signal is Grok at 11.4 AI Index and 28.6% mention rate.",{"question":34,"answer":35},"Which entities should be compared with Norrøna?","The most useful nearby comparison is Rab. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":37,"answer":38},"How often is this page updated?","This page updates when a new completed Outdoor Apparel leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[40,47,55,62,67,74],{"engineCode":41,"engineName":42,"rank":43,"score":44,"mentionRate":45,"mentions":45,"runDate":46},"Qwen3.6","Qwen",18,7,0,"2026-05-24T22:08:09.188345Z",{"engineCode":48,"engineName":49,"rank":50,"score":51,"mentionRate":52,"mentions":53,"runDate":54},"grok-4-7-videofree","Grok 4.7 via VideoFree",8,40.57,71.43,5,"2026-08-12T23:21:02.559693Z",{"engineCode":56,"engineName":57,"rank":18,"score":58,"mentionRate":59,"mentions":60,"runDate":61},"chatgpt","ChatGPT",40.86,57.14,4,"2026-08-12T23:21:05.496121Z",{"engineCode":63,"engineName":64,"rank":43,"score":65,"mentionRate":45,"mentions":45,"runDate":66},"claude-haiku-4-5-openrouter","Claude Haiku 4.5 via OpenRouter",3,"2026-08-12T23:21:11.763703Z",{"engineCode":68,"engineName":69,"rank":43,"score":70,"mentionRate":71,"mentions":72,"runDate":73},"kimi-k2-7-code-openrouter","Kimi K2.7 Code via 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Hansen","helly-hansen","https://www.hellyhansen.com/apple-touch-icon.png","https://www.hellyhansen.com/",26.86,{"rank":94,"brandName":92,"brandSlug":93,"logoUrl":245,"websiteUrl":246,"compositeIndex":95,"mentionRate":71},"https://black-diamond.com/wp-content/uploads/revslider/slider-2/BD_HorizLogoR.png","https://black-diamond.com/",{"rank":82,"brandName":80,"brandSlug":81,"logoUrl":248,"websiteUrl":249,"compositeIndex":83,"mentionRate":250},"https://www.canadagoose.com/favicon.ico","https://www.canadagoose.com/",3.57,{"rank":16,"brandName":11,"brandSlug":12,"logoUrl":13,"websiteUrl":14,"compositeIndex":15,"mentionRate":252},23.81,{"rank":88,"brandName":86,"brandSlug":87,"logoUrl":254,"websiteUrl":255,"compositeIndex":89,"mentionRate":45},"https://www.eddiebauer.com/cdn/shop/t/358/assets/favicon.png?v=179891305147174256041778523221","https://www.eddiebauer.com/",{"rank":257,"brandName":258,"brandSlug":259,"logoUrl":260,"websiteUrl":261,"compositeIndex":262,"mentionRate":45},17,"Montbell","montbell","https://www.montbell.com/_assets/img/globaltop/logo.svg","https://www.montbell.com/",13.33,{"rank":43,"brandName":264,"brandSlug":265,"logoUrl":266,"websiteUrl":267,"compositeIndex":268,"mentionRate":269},"L.L.Bean","l-l-bean","https://global.llbean.com/favicon.ico","https://global.llbean.com/?CORECRD=true&",12.12,2.38,{"rank":271,"brandName":272,"brandSlug":273,"logoUrl":274,"websiteUrl":275,"compositeIndex":276,"mentionRate":277},19,"Icebreaker","icebreaker","https://cdn.shopify.com/s/files/1/0931/1866/0907/files/icebreaker-MTN-Logo-Black.png?v=1767281392&width=200","https://www.icebreaker.com/",11.77,5.36,{"rank":279,"brandName":280,"brandSlug":281,"logoUrl":282,"websiteUrl":283,"compositeIndex":284,"mentionRate":285},20,"Berghaus","berghaus","https://s1.thcdn.com/enterprise/assets/berghaus-global-f98434eb-3aec-4b67-9dc9-a0fcf6006306-logo-default.svg","https://www.berghaus.com/",11.61,7.15,{"rank":287,"brandName":288,"brandSlug":289,"logoUrl":290,"websiteUrl":291,"compositeIndex":292,"mentionRate":45},21,"Jack 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