[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-makeup-wet-n-wild":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":46,"overallTrend":65,"interactionSummary":71,"liveInsights":73},"CURRENT","/leaderboard/makeup/brands/wet-n-wild",null,56,"makeup","Makeup","INDUSTRY",4770,"Wet n Wild","wet-n-wild","https://markwins-wnw.myshopify.com/cdn/shop/files/pandectes-reopen-logo.png","https://www.wetnwildbeauty.com/",5,27,30,1,"2026-06-26T22:41:05.438952","Wet n Wild currently ranks #27 in the Makeup leaderboard with an overall AI visibility score of 5 across 1 tracked engines. Its strongest recent performance appears in ChatGPT with a 5 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from ChatGPT (5 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in ChatGPT (5 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Wet n Wild is trending upward based on recent AI visibility runs, moving from 1.5 to 5 for a +3.5 point change.","Wet n Wild AI Visibility in Makeup | AIvsRank","Review Wet n Wild AI visibility in Makeup: rank #27, 5 AI Index, strongest on ChatGPT, with competitor gaps versus Pat McGrath Labs.",[28,31,34,37],{"question":29,"answer":30},"Why is Wet n Wild ranked in the Makeup leaderboard?","Wet n Wild is ranked using its current overall AI visibility score across tracked engines in Makeup, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Wet n Wild?","The latest engine breakdown shows the strongest visibility in ChatGPT and relatively weaker visibility in ChatGPT.",{"question":35,"answer":36},"Which entities should be compared with Wet n Wild?","Wet n Wild is compared most directly with Pat McGrath Labs, ColourPop, and Bobbi Brown in the current Makeup leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41],{"engineCode":42,"engineName":43,"rank":44,"score":16,"mentionRate":45,"mentions":45,"runDate":20},"chatgpt","ChatGPT",21,0,[47,53,59],{"brandName":48,"brandSlug":49,"rank":50,"overallScore":51,"scoreGap":52},"Pat McGrath Labs","pat-mcgrath-labs",26,8,-3,{"brandName":54,"brandSlug":55,"rank":56,"overallScore":57,"scoreGap":58},"ColourPop","colourpop",28,2,3,{"brandName":60,"brandSlug":61,"rank":62,"overallScore":63,"scoreGap":64},"Bobbi Brown","bobbi-brown",25,9,-4,[66,69],{"runDate":67,"overallScore":68},"2026-05-15T00:00:00",1.5,{"runDate":70,"overallScore":16},"2026-06-26T00:00:00",{"upvoteCount":45,"followCount":45,"isUpvoted":72,"isFollowed":72},false,{"rankInterpretation":74,"engineDivergenceInterpretation":75,"competitorGapInterpretation":76,"trendInterpretation":77},"Wet n Wild is currently #27 out of 30 entities in Makeup, with a 5 overall AI visibility score across 1 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Wet n Wild's current engine-level visibility is concentrated in ChatGPT (5 AI Index, 0% mention rate). More completed engine coverage will make the strength and weakness pattern clearer.","Pat McGrath Labs is the closest comparable entity by rank, with Wet n Wild behind it by 3 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Wet n Wild improved over the visible trend window, moving from 1.5 on 2026-05-15 to 5 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]