[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-makeup-urban-decay":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":71,"overallTrend":88,"interactionSummary":136,"liveInsights":138},"CURRENT","/leaderboard/makeup/brands/urban-decay",null,56,"makeup","Makeup","INDUSTRY",4759,"Urban Decay","urban-decay","https://www.urbandecay.com/favicon.ico","https://www.urbandecay.com/",15.33,21,30,6,"2026-06-26T22:42:30.158888","Urban Decay ranks #11 in the Makeup leaderboard with a 17.6 AI Index across 7 engines with current brand-level data. Its strongest current signal comes from MiniMax, and the score should be read as AI visibility rather than market share or product quality.","Urban Decay is currently #11 out of 30 tracked Makeup entities, with a 17.6 AI Index in the latest public snapshot. Urban Decay trails Charlotte Tilbury by 2.7 AI Index points.\n\nThe strongest engine-level signal comes from MiniMax, where Urban Decay records a 21 AI Index and 0% mention rate. Qwen is the next strongest covered engine at 21 with a 0% mention rate.","The softer engine-level signal is gemini, where Urban Decay records a 11 AI Index and 0% mention rate. ChatGPT is another engine to watch at 13 with a 0% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Urban Decay in Makeup prompts. It does not rank product quality, sales, safety, or real-world market share.","Urban Decay's latest visible AI Index is 17.6. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Urban Decay AI Visibility in Makeup | AIvsRank","Review Urban Decay's AI visibility in Makeup: rank #11, 17.6 AI Index, 7 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[28,31,34,37],{"question":29,"answer":30},"Why is Urban Decay ranked in the Makeup leaderboard?","Urban Decay is included because tracked AI engines surface it in Makeup prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Urban Decay?","The strongest current signal is MiniMax at 21 AI Index and 0% mention rate. The softest covered signal is gemini at 11 AI Index and 0% mention rate.",{"question":35,"answer":36},"Which entities should be compared with Urban Decay?","The most useful nearby comparison is Charlotte Tilbury. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":38,"answer":39},"How often is this page updated?","This page updates when a new completed Makeup leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[41,47,53,56,61,66],{"engineCode":42,"engineName":43,"rank":44,"score":44,"mentionRate":45,"mentions":45,"runDate":46},"chatgpt","ChatGPT",16,0,"2026-06-26T22:41:05.438952",{"engineCode":48,"engineName":49,"rank":50,"score":51,"mentionRate":45,"mentions":45,"runDate":52},"gemini-2.5-flash","gemini",23,9,"2026-06-26T22:41:50.767771",{"engineCode":54,"engineName":54,"rank":50,"score":55,"mentionRate":45,"mentions":45,"runDate":20},"Grok",4,{"engineCode":57,"engineName":57,"rank":58,"score":59,"mentionRate":45,"mentions":45,"runDate":60},"MiniMax",13,20,"2026-06-02T22:31:22.734326",{"engineCode":62,"engineName":63,"rank":64,"score":17,"mentionRate":45,"mentions":45,"runDate":65},"Qwen3.6","Qwen",11,"2026-05-24T21:45:54.125587",{"engineCode":67,"engineName":67,"rank":68,"score":69,"mentionRate":45,"mentions":45,"runDate":70},"Kimi",12,22,"2026-05-24T21:49:01.602115",[72,77,82],{"brandName":73,"brandSlug":74,"rank":59,"overallScore":75,"scoreGap":76},"YSL Beauty","ysl-beauty",15.5,-0.17,{"brandName":78,"brandSlug":79,"rank":69,"overallScore":80,"scoreGap":81},"Too Faced","too-faced",14.5,0.83,{"brandName":83,"brandSlug":84,"rank":85,"overallScore":86,"scoreGap":87},"Benefit Cosmetics","benefit-cosmetics",19,16.17,-0.84,[89,92,95,98,101,104,107,109,111,114,117,120,123,126,128,130,133],{"runDate":90,"overallScore":91},"2026-04-29T00:00:00",18,{"runDate":93,"overallScore":94},"2026-05-01T00:00:00",21.36,{"runDate":96,"overallScore":97},"2026-05-03T00:00:00",18.2,{"runDate":99,"overallScore":100},"2026-05-05T00:00:00",18.6,{"runDate":102,"overallScore":103},"2026-05-07T00:00:00",17.4,{"runDate":105,"overallScore":106},"2026-05-09T00:00:00",19.8,{"runDate":108,"overallScore":59},"2026-05-15T00:00:00",{"runDate":110,"overallScore":44},"2026-05-17T00:00:00",{"runDate":112,"overallScore":113},"2026-05-22T00:00:00",16.25,{"runDate":115,"overallScore":116},"2026-05-24T00:00:00",17.5,{"runDate":118,"overallScore":119},"2026-05-26T00:00:00",11.33,{"runDate":121,"overallScore":122},"2026-06-02T00:00:00",15.67,{"runDate":124,"overallScore":125},"2026-06-06T00:00:00",15,{"runDate":127,"overallScore":91},"2026-06-10T00:00:00",{"runDate":129,"overallScore":68},"2026-06-12T00:00:00",{"runDate":131,"overallScore":132},"2026-06-19T00:00:00",14.67,{"runDate":134,"overallScore":135},"2026-06-26T00:00:00",9.67,{"upvoteCount":45,"followCount":45,"isUpvoted":137,"isFollowed":137},false,{"rankInterpretation":139,"engineDivergenceInterpretation":140,"competitorGapInterpretation":141,"trendInterpretation":142},"Urban Decay is currently #21 out of 30 entities in Makeup, with a 15.3 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Urban Decay's strongest current visibility comes from Kimi (22 AI Index, 0% mention rate) and Qwen (21 AI Index, 0% mention rate). Its weaker engine profile is Grok (4 AI Index, 0% mention rate) and gemini (9 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","YSL Beauty is the closest comparable entity by rank, with Urban Decay behind it by 0.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Urban Decay softened over the visible trend window, moving from 18 on 2026-04-29 to 9.7 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]