[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-makeup-tarte-cosmetics":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":62,"overallTrend":80,"interactionSummary":129,"liveInsights":131},"CURRENT","/leaderboard/makeup/brands/tarte-cosmetics",null,56,"makeup","Makeup","INDUSTRY",4768,"Tarte Cosmetics","tarte-cosmetics","https://cdn.shopify.com/s/files/1/0898/4972/4950/files/tarte-global-logo.png?v=1749824754","https://tartecosmetics.com/",12.75,23,30,4,"2026-06-26T22:42:30.158888","Tarte Cosmetics currently ranks #23 in the Makeup leaderboard with an overall AI visibility score of 12.8 across 4 tracked engines. Its strongest recent performance appears in Grok with a 20 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from Grok (20 AI Index, 0% mention rate) and gemini (14 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in Qwen (8 AI Index, 0% mention rate) and Kimi (9 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Tarte Cosmetics is trending upward based on recent AI visibility runs, moving from 12 to 17 for a +5.0 point change.","Tarte Cosmetics AI Visibility in Makeup | AIvsRank","Review Tarte Cosmetics AI visibility in Makeup: rank #23, 12.8 AI Index, strongest on Grok, with competitor gaps versus Too Faced.",[28,31,34,37],{"question":29,"answer":30},"Why is Tarte Cosmetics ranked in the Makeup leaderboard?","Tarte Cosmetics is ranked using its current overall AI visibility score across tracked engines in Makeup, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Tarte Cosmetics?","The latest engine breakdown shows the strongest visibility in Grok and relatively weaker visibility in Qwen.",{"question":35,"answer":36},"Which entities should be compared with Tarte Cosmetics?","Tarte Cosmetics is compared most directly with Too Faced, Giorgio Armani Beauty, and Urban Decay in the current Makeup leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,48,52,58],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":46,"runDate":47},"gemini-2.5-flash","gemini",18,14,0,"2026-06-26T22:41:50.767771",{"engineCode":49,"engineName":49,"rank":50,"score":51,"mentionRate":46,"mentions":46,"runDate":20},"Grok",11,20,{"engineCode":53,"engineName":54,"rank":55,"score":56,"mentionRate":46,"mentions":46,"runDate":57},"Qwen3.6","Qwen",22,8,"2026-05-24T21:45:54.125587",{"engineCode":59,"engineName":59,"rank":55,"score":60,"mentionRate":46,"mentions":46,"runDate":61},"Kimi",9,"2026-05-24T21:49:01.602115",[63,68,74],{"brandName":64,"brandSlug":65,"rank":55,"overallScore":66,"scoreGap":67},"Too Faced","too-faced",14.5,-1.75,{"brandName":69,"brandSlug":70,"rank":71,"overallScore":72,"scoreGap":73},"Giorgio Armani Beauty","giorgio-armani-beauty",24,12.5,0.25,{"brandName":75,"brandSlug":76,"rank":77,"overallScore":78,"scoreGap":79},"Urban Decay","urban-decay",21,15.33,-2.58,[81,84,87,90,92,95,98,100,103,106,109,112,115,117,120,123,126],{"runDate":82,"overallScore":83},"2026-04-29T00:00:00",12,{"runDate":85,"overallScore":86},"2026-05-01T00:00:00",9.5,{"runDate":88,"overallScore":89},"2026-05-03T00:00:00",7.8,{"runDate":91,"overallScore":72},"2026-05-05T00:00:00",{"runDate":93,"overallScore":94},"2026-05-07T00:00:00",11.5,{"runDate":96,"overallScore":97},"2026-05-09T00:00:00",9.54,{"runDate":99,"overallScore":56},"2026-05-15T00:00:00",{"runDate":101,"overallScore":102},"2026-05-17T00:00:00",9.75,{"runDate":104,"overallScore":105},"2026-05-22T00:00:00",9.33,{"runDate":107,"overallScore":108},"2026-05-24T00:00:00",10.67,{"runDate":110,"overallScore":111},"2026-05-26T00:00:00",7.57,{"runDate":113,"overallScore":114},"2026-06-02T00:00:00",17.86,{"runDate":116,"overallScore":60},"2026-06-06T00:00:00",{"runDate":118,"overallScore":119},"2026-06-10T00:00:00",8.86,{"runDate":121,"overallScore":122},"2026-06-12T00:00:00",21.07,{"runDate":124,"overallScore":125},"2026-06-19T00:00:00",12.57,{"runDate":127,"overallScore":128},"2026-06-26T00:00:00",17,{"upvoteCount":46,"followCount":46,"isUpvoted":130,"isFollowed":130},false,{"rankInterpretation":132,"engineDivergenceInterpretation":133,"competitorGapInterpretation":134,"trendInterpretation":135},"Tarte Cosmetics is currently #23 out of 30 entities in Makeup, with a 12.8 overall AI visibility score across 4 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Tarte Cosmetics's strongest current visibility comes from Grok (20 AI Index, 0% mention rate) and gemini (14 AI Index, 0% mention rate). Its weaker engine profile is Qwen (8 AI Index, 0% mention rate) and Kimi (9 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Too Faced is the closest comparable entity by rank, with Tarte Cosmetics behind it by 1.8 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Tarte Cosmetics improved over the visible trend window, moving from 12 on 2026-04-29 to 17 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]