[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-makeup-sephora-collection":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":46,"overallTrend":63,"interactionSummary":87,"liveInsights":89},"CURRENT","/leaderboard/makeup/brands/sephora-collection",null,56,"makeup","Makeup","INDUSTRY",4764,"Sephora Collection","sephora-collection","https://favicon.im/sephora.com?larger=true","https://www.sephora.com/brand/sephora-collection",2,29,30,1,"2026-06-26T22:41:05.438952","Sephora Collection currently ranks #29 in the Makeup leaderboard with an overall AI visibility score of 2 across 1 tracked engines. Its strongest recent performance appears in ChatGPT with a 2 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from ChatGPT (2 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in ChatGPT (2 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Sephora Collection has remained broadly stable across recent runs, holding near 2 on the overall AI visibility index.","Sephora Collection AI Visibility in Makeup | AIvsRank","Review Sephora Collection AI visibility in Makeup: rank #29, 2 AI Index, strongest on ChatGPT, with competitor gaps versus ColourPop.",[28,31,34,37],{"question":29,"answer":30},"Why is Sephora Collection ranked in the Makeup leaderboard?","Sephora Collection is ranked using its current overall AI visibility score across tracked engines in Makeup, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Sephora Collection?","The latest engine breakdown shows the strongest visibility in ChatGPT and relatively weaker visibility in ChatGPT.",{"question":35,"answer":36},"Which entities should be compared with Sephora Collection?","Sephora Collection is compared most directly with ColourPop, Wet n Wild, and Pat McGrath Labs in the current Makeup leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41],{"engineCode":42,"engineName":43,"rank":44,"score":16,"mentionRate":45,"mentions":45,"runDate":20},"chatgpt","ChatGPT",22,0,[47,51,57],{"brandName":48,"brandSlug":49,"rank":50,"overallScore":16,"scoreGap":45},"ColourPop","colourpop",28,{"brandName":52,"brandSlug":53,"rank":54,"overallScore":55,"scoreGap":56},"Wet n Wild","wet-n-wild",27,5,-3,{"brandName":58,"brandSlug":59,"rank":60,"overallScore":61,"scoreGap":62},"Pat McGrath Labs","pat-mcgrath-labs",26,8,-6,[64,66,68,71,74,77,80,83,85],{"runDate":65,"overallScore":16},"2026-05-01T00:00:00",{"runDate":67,"overallScore":16},"2026-05-05T00:00:00",{"runDate":69,"overallScore":70},"2026-05-07T00:00:00",8.5,{"runDate":72,"overallScore":73},"2026-05-17T00:00:00",6.57,{"runDate":75,"overallScore":76},"2026-05-22T00:00:00",4,{"runDate":78,"overallScore":79},"2026-06-06T00:00:00",5.71,{"runDate":81,"overallScore":82},"2026-06-12T00:00:00",11.36,{"runDate":84,"overallScore":76},"2026-06-19T00:00:00",{"runDate":86,"overallScore":16},"2026-06-26T00:00:00",{"upvoteCount":45,"followCount":45,"isUpvoted":88,"isFollowed":88},false,{"rankInterpretation":90,"engineDivergenceInterpretation":91,"competitorGapInterpretation":92,"trendInterpretation":93},"Sephora Collection is currently #29 out of 30 entities in Makeup, with a 2 overall AI visibility score across 1 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Sephora Collection's current engine-level visibility is concentrated in ChatGPT (2 AI Index, 0% mention rate). More completed engine coverage will make the strength and weakness pattern clearer.","ColourPop is the closest comparable entity by rank, with Sephora Collection ahead of it by 0 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Sephora Collection held steady over the visible trend window, moving from 2 on 2026-05-01 to 2 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]