[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-makeup-est-e-lauder":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":78,"overallTrend":95,"interactionSummary":144,"liveInsights":146},"CURRENT","/leaderboard/makeup/brands/est-e-lauder",null,56,"makeup","Makeup","INDUSTRY",4752,"Estée Lauder","est-e-lauder","https://www.esteelauder.com/apple-touch-icon.png","https://www.esteelauder.com/",29.1,5,30,7,"2026-06-26T22:42:30.158888","Estée Lauder currently ranks #5 in the Makeup leaderboard with an overall AI visibility score of 29.1 across 7 tracked engines. Its strongest recent performance appears in gemini with a 52.7 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from gemini (52.7 AI Index, 14.3% mention rate) and DeepSeek (29 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in Qwen (17 AI Index, 0% mention rate) and ChatGPT (24 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Estée Lauder is trending upward based on recent AI visibility runs, moving from 27 to 34.6 for a +7.6 point change.","Estée Lauder AI Visibility in Makeup | AIvsRank","Review Estée Lauder AI visibility in Makeup: rank #5, 29.1 AI Index, strongest on gemini, with competitor gaps versus Maybelline New York.",[28,31,34,37],{"question":29,"answer":30},"Why is Estée Lauder ranked in the Makeup leaderboard?","Estée Lauder is ranked using its current overall AI visibility score across tracked engines in Makeup, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for Estée Lauder?","The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in Qwen.",{"question":35,"answer":36},"Which entities should be compared with Estée Lauder?","Estée Lauder is compared most directly with Maybelline New York, MAC Cosmetics, and Shiseido in the current Makeup leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,48,56,59,65,69,75],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":46,"runDate":47},"chatgpt","ChatGPT",9,24,0,"2026-06-26T22:41:05.438952",{"engineCode":49,"engineName":50,"rank":51,"score":52,"mentionRate":53,"mentions":54,"runDate":55},"gemini-2.5-flash","gemini",2,52.71,14.29,1,"2026-06-26T22:41:50.767771",{"engineCode":57,"engineName":57,"rank":17,"score":58,"mentionRate":46,"mentions":46,"runDate":20},"Grok",27,{"engineCode":60,"engineName":61,"rank":62,"score":63,"mentionRate":46,"mentions":46,"runDate":64},"deepseek","DeepSeek",3,29,"2026-06-02T22:30:09.156782",{"engineCode":66,"engineName":66,"rank":67,"score":58,"mentionRate":46,"mentions":46,"runDate":68},"MiniMax",6,"2026-06-02T22:31:22.734326",{"engineCode":70,"engineName":71,"rank":72,"score":73,"mentionRate":46,"mentions":46,"runDate":74},"Qwen3.6","Qwen",15,17,"2026-05-24T21:45:54.125587",{"engineCode":76,"engineName":76,"rank":67,"score":58,"mentionRate":46,"mentions":46,"runDate":77},"Kimi","2026-05-24T21:49:01.602115",[79,85,90],{"brandName":80,"brandSlug":81,"rank":82,"overallScore":83,"scoreGap":84},"Maybelline New York","maybelline-new-york",4,29.53,-0.43,{"brandName":86,"brandSlug":87,"rank":67,"overallScore":88,"scoreGap":89},"MAC Cosmetics","mac-cosmetics",27.86,1.24,{"brandName":91,"brandSlug":92,"rank":62,"overallScore":93,"scoreGap":94},"Shiseido","shiseido",33.24,-4.14,[96,98,101,103,106,109,112,115,118,121,124,127,130,133,136,138,141],{"runDate":97,"overallScore":58},"2026-04-29T00:00:00",{"runDate":99,"overallScore":100},"2026-05-01T00:00:00",28,{"runDate":102,"overallScore":58},"2026-05-03T00:00:00",{"runDate":104,"overallScore":105},"2026-05-05T00:00:00",25.74,{"runDate":107,"overallScore":108},"2026-05-07T00:00:00",27.6,{"runDate":110,"overallScore":111},"2026-05-09T00:00:00",27.14,{"runDate":113,"overallScore":114},"2026-05-15T00:00:00",24.6,{"runDate":116,"overallScore":117},"2026-05-17T00:00:00",26.33,{"runDate":119,"overallScore":120},"2026-05-22T00:00:00",28.25,{"runDate":122,"overallScore":123},"2026-05-24T00:00:00",25.25,{"runDate":125,"overallScore":126},"2026-05-26T00:00:00",25,{"runDate":128,"overallScore":129},"2026-06-02T00:00:00",29.93,{"runDate":131,"overallScore":132},"2026-06-06T00:00:00",28.5,{"runDate":134,"overallScore":135},"2026-06-10T00:00:00",26,{"runDate":137,"overallScore":132},"2026-06-12T00:00:00",{"runDate":139,"overallScore":140},"2026-06-19T00:00:00",25.33,{"runDate":142,"overallScore":143},"2026-06-26T00:00:00",34.57,{"upvoteCount":46,"followCount":46,"isUpvoted":145,"isFollowed":145},false,{"rankInterpretation":147,"engineDivergenceInterpretation":148,"competitorGapInterpretation":149,"trendInterpretation":150},"Estée Lauder is currently #5 out of 30 entities in Makeup, with a 29.1 overall AI visibility score across 7 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Estée Lauder's strongest current visibility comes from gemini (52.7 AI Index, 14.3% mention rate) and DeepSeek (29 AI Index, 0% mention rate). Its weaker engine profile is Qwen (17 AI Index, 0% mention rate) and ChatGPT (24 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Maybelline New York is the closest comparable entity by rank, with Estée Lauder behind it by 0.4 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Estée Lauder improved over the visible trend window, moving from 27 on 2026-04-29 to 34.6 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]