[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-makeup-e-l-f-cosmetics":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":17,"brandCount":18,"enginesCovered":19,"lastUpdatedAt":20,"summary":21,"strengths":22,"weaknesses":23,"trendNotes":24,"seoTitle":25,"seoDescription":26,"faq":27,"engineBreakdowns":40,"competitors":73,"overallTrend":91,"interactionSummary":139,"liveInsights":141},"CURRENT","/leaderboard/makeup/brands/e-l-f-cosmetics",null,56,"makeup","Makeup","INDUSTRY",4748,"e.l.f. Cosmetics","e-l-f-cosmetics","https://www.elfcosmetics.com/u002F/u002Fwww.paypalobjects.com/u002Fwebstatic/u002Fen_US/u002Fi/u002Fbuttons/u002Fcheckout-logo-large.png","https://www.elfcosmetics.com/",19.38,14,30,6,"2026-06-26T22:42:30.158888","e.l.f. Cosmetics currently ranks #14 in the Makeup leaderboard with an overall AI visibility score of 19.4 across 6 tracked engines. Its strongest recent performance appears in DeepSeek with a 27.1 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from DeepSeek (27.1 AI Index, 14.3% mention rate) and MiniMax (27.1 AI Index, 14.3% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in Qwen (9 AI Index, 0% mention rate) and ChatGPT (13 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","e.l.f. Cosmetics is trending upward based on recent AI visibility runs, moving from 12 to 17.7 for a +5.7 point change.","e.l.f. Cosmetics AI Visibility in Makeup | AIvsRank","Review e.l.f. Cosmetics AI visibility in Makeup: rank #14, 19.4 AI Index, strongest on DeepSeek, with competitor gaps versus Charlotte Tilbury.",[28,31,34,37],{"question":29,"answer":30},"Why is e.l.f. Cosmetics ranked in the Makeup leaderboard?","e.l.f. Cosmetics is ranked using its current overall AI visibility score across tracked engines in Makeup, combining rank position, recommendation strength, and mention-rate signals.",{"question":32,"answer":33},"Which engines are strongest and weakest for e.l.f. Cosmetics?","The latest engine breakdown shows the strongest visibility in DeepSeek and relatively weaker visibility in Qwen.",{"question":35,"answer":36},"Which entities should be compared with e.l.f. Cosmetics?","e.l.f. Cosmetics is compared most directly with Charlotte Tilbury, Rare Beauty, and Chanel in the current Makeup leaderboard.",{"question":38,"answer":39},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[41,48,53,57,65,68],{"engineCode":42,"engineName":43,"rank":44,"score":45,"mentionRate":46,"mentions":46,"runDate":47},"chatgpt","ChatGPT",19,13,0,"2026-06-26T22:41:05.438952",{"engineCode":49,"engineName":50,"rank":17,"score":51,"mentionRate":46,"mentions":46,"runDate":52},"gemini-2.5-flash","gemini",18,"2026-06-26T22:41:50.767771",{"engineCode":54,"engineName":54,"rank":55,"score":56,"mentionRate":46,"mentions":46,"runDate":20},"Grok",9,22,{"engineCode":58,"engineName":59,"rank":60,"score":61,"mentionRate":62,"mentions":63,"runDate":64},"deepseek","DeepSeek",5,27.14,14.29,1,"2026-06-02T22:30:09.156782",{"engineCode":66,"engineName":66,"rank":60,"score":61,"mentionRate":62,"mentions":63,"runDate":67},"MiniMax","2026-06-02T22:31:22.734326",{"engineCode":69,"engineName":70,"rank":71,"score":55,"mentionRate":46,"mentions":46,"runDate":72},"Qwen3.6","Qwen",21,"2026-05-24T21:45:54.125587",[74,79,85],{"brandName":75,"brandSlug":76,"rank":45,"overallScore":77,"scoreGap":78},"Charlotte Tilbury","charlotte-tilbury",19.67,-0.29,{"brandName":80,"brandSlug":81,"rank":82,"overallScore":83,"scoreGap":84},"Rare Beauty","rare-beauty",15,18.36,1.02,{"brandName":86,"brandSlug":87,"rank":88,"overallScore":89,"scoreGap":90},"Chanel","chanel",12,20,-0.62,[92,94,96,98,101,104,107,110,113,116,119,122,125,128,130,133,136],{"runDate":93,"overallScore":88},"2026-04-29T00:00:00",{"runDate":95,"overallScore":45},"2026-05-01T00:00:00",{"runDate":97,"overallScore":88},"2026-05-03T00:00:00",{"runDate":99,"overallScore":100},"2026-05-05T00:00:00",11.67,{"runDate":102,"overallScore":103},"2026-05-07T00:00:00",23.36,{"runDate":105,"overallScore":106},"2026-05-09T00:00:00",12.67,{"runDate":108,"overallScore":109},"2026-05-15T00:00:00",11,{"runDate":111,"overallScore":112},"2026-05-17T00:00:00",12.8,{"runDate":114,"overallScore":115},"2026-05-22T00:00:00",4.33,{"runDate":117,"overallScore":118},"2026-05-24T00:00:00",9.67,{"runDate":120,"overallScore":121},"2026-05-26T00:00:00",6.36,{"runDate":123,"overallScore":124},"2026-06-02T00:00:00",27.43,{"runDate":126,"overallScore":127},"2026-06-06T00:00:00",5.5,{"runDate":129,"overallScore":103},"2026-06-10T00:00:00",{"runDate":131,"overallScore":132},"2026-06-12T00:00:00",25.07,{"runDate":134,"overallScore":135},"2026-06-19T00:00:00",31.9,{"runDate":137,"overallScore":138},"2026-06-26T00:00:00",17.67,{"upvoteCount":46,"followCount":46,"isUpvoted":140,"isFollowed":140},false,{"rankInterpretation":142,"engineDivergenceInterpretation":143,"competitorGapInterpretation":144,"trendInterpretation":145},"e.l.f. Cosmetics is currently #14 out of 30 entities in Makeup, with a 19.4 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","e.l.f. Cosmetics's strongest current visibility comes from DeepSeek (27.1 AI Index, 14.3% mention rate) and MiniMax (27.1 AI Index, 14.3% mention rate). Its weaker engine profile is Qwen (9 AI Index, 0% mention rate) and ChatGPT (13 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Charlotte Tilbury is the closest comparable entity by rank, with e.l.f. Cosmetics behind it by 0.3 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","e.l.f. Cosmetics improved over the visible trend window, moving from 12 on 2026-04-29 to 17.7 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]