Household and Personal Products AI Visibility Trends

Household and Personal Products · ChatGPT · AI Index over time

Trend Overview

Household and Personal Products AI visibility trends show how entity AI Index scores have moved across 4 completed public ChatGPT leaderboard snapshots from Jun 10, 2026 to Jun 26, 2026.

Procter & Gamble leads the latest ChatGPT snapshot with a 70 AI Index and 100% mention rate.

Procter & Gamble is down 30 AI Index points across the visible window, moving from 100 to 70 on ChatGPT.

The chart currently compares Procter & Gamble, Unilever, Colgate-Palmolive. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Household and Personal Products leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

Trend Summary

EntityLatest AI IndexStart AI IndexDeltaMention RateLatest RankBest RankTrend
Procter & Gamble70100-30100%#1#1Declining
Unilever5681-25100%#2#1Declining
Colgate-Palmolive37.365-27.760%#3#2Declining
Kimberly-Clark3264-3280%#4#4Declining
Church & Dwight30.743-12.360%#5#5Declining
Henkel2632-640%#6#4Declining
Reckitt2458-3460%#7#5Declining
Beiersdorf232300%#8#8Stable
Edgewell812-420%#7#7Stable

Biggest Movers

Biggest gainers

  1. No upward movers in this window.

Biggest decliners

  1. Reckitt-34
  2. Kimberly-Clark-32
  3. Procter & Gamble-30

Most stable

  1. Edgewell-4
  2. Henkel-6
  3. Church & Dwight-12.3

Engine Snapshot Comparison

EngineLatest LeaderLeader AI IndexLeader GapEntitiesSnapshot Date
ChatGPTProcter & Gamble70147Jun 26, 2026
GeminiProcter & Gamble6088Jun 26, 2026
GrokProcter & Gamble6087Jun 26, 2026

Snapshot History

DateLeaderLeader AI IndexLeader GapTop 3Entities
Jun 26, 2026Procter & Gamble7014Procter & Gamble, Unilever, Colgate-Palmolive7
Jun 19, 2026Unilever545Unilever, Colgate-Palmolive, Procter & Gamble7
Jun 12, 2026Procter & Gamble8915Procter & Gamble, Colgate-Palmolive, Unilever9
Jun 10, 2026Procter & Gamble10019Procter & Gamble, Unilever, Colgate-Palmolive7

Continue from Here

Open private tracker Household and Personal Products leaderboard Procter & Gamble entity page Unilever entity page Colgate-Palmolive entity page ChatGPT rankingsGemini rankingsGrok rankingsDeepSeek rankings

ChatGPT ChatGPT· AI Index History

4 data points
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