Household and Personal Products AI Visibility Trends

Household and Personal Products · ChatGPT · AI Index over time

Trend Overview

Household and Personal Products AI visibility trends show how entity AI Index scores have moved across 5 completed public ChatGPT leaderboard snapshots from Jun 10, 2026 to Aug 13, 2026.

Procter & Gamble leads the latest ChatGPT snapshot with a 98 AI Index and 100% mention rate.

Procter & Gamble is down 2 AI Index points across the visible window, moving from 100 to 98 on ChatGPT.

The chart currently compares Procter & Gamble, Unilever, Colgate-Palmolive. Use the entity filters to separate durable visibility trends from one-off ranking movement in a single AI engine.

Read this trend alongside the main Household and Personal Products leaderboard and entity pages: the trend view explains historical movement, while ranking pages show the latest cross-entity position, mention rate, and score gap.

Household and Personal Products AI ranking queries should use the base collection page. This trend page is for Household and Personal Products ranking trend, history, and movement over time.

Trend Summary

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EntityLatest AI IndexStart AI IndexDeltaMention RateLatest RankBest RankTrend
Procter & Gamble98100-2100%#1#1Stable
Unilever9181+10100%#2#1Rising
Colgate-Palmolive7965+14100%#3#2Rising
Reckitt6258+480%#4#4Stable
Kimberly-Clark56.764-7.360%#5#4Declining
Henkel3932+740%#6#4Rising
Kao3636040%#7#7Stable
Beiersdorf1923-40%#8#8Stable
Church & Dwight1643-270%#9#5Declining
Edgewell512-70%#10#7Declining

Biggest Movers

Biggest gainers

  1. Colgate-Palmolive+14
  2. Unilever+10
  3. Henkel+7

Biggest decliners

  1. Church & Dwight-27
  2. Kimberly-Clark-7.3
  3. Edgewell-7

Most stable

  1. Procter & Gamble-2
  2. Reckitt+4
  3. Beiersdorf-4

Engine Snapshot Comparison

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EngineLatest LeaderLeader AI IndexLeader GapEntitiesSnapshot Date
GrokProcter & Gamble6087Jun 26, 2026
ChatGPTProcter & Gamble98710Aug 13, 2026
GeminiProcter & Gamble100119Aug 13, 2026
ClaudeProcter & Gamble981110Aug 13, 2026
DeepSeekProcter & Gamble1001110Aug 13, 2026

Snapshot History

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DateLeaderLeader AI IndexLeader GapTop 3Entities
Aug 13, 2026Procter & Gamble987Procter & Gamble, Unilever, Colgate-Palmolive10
Jun 26, 2026Procter & Gamble7014Procter & Gamble, Unilever, Colgate-Palmolive7
Jun 19, 2026Unilever545Unilever, Colgate-Palmolive, Procter & Gamble7
Jun 12, 2026Procter & Gamble8915Procter & Gamble, Colgate-Palmolive, Unilever9
Jun 10, 2026Procter & Gamble10019Procter & Gamble, Unilever, Colgate-Palmolive7

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Open private tracker See latest Household and Personal Products AI rankings Procter & Gamble AI visibility profileUnilever AI visibility profileColgate-Palmolive AI visibility profilePerplexity rankings for Household and Personal ProductsMiniMax rankings for Household and Personal ProductsGLM rankings for Household and Personal ProductsQwen rankings for Household and Personal Products

ChatGPT· AI Index History

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