[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-consumer-goods-procter-gamble":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":6,"websiteUrl":6,"overallScore":14,"industryRank":15,"brandCount":16,"enginesCovered":17,"lastUpdatedAt":18,"summary":19,"strengths":20,"weaknesses":21,"trendNotes":22,"seoTitle":23,"seoDescription":24,"faq":25,"engineBreakdowns":38,"competitors":75,"overallTrend":92,"interactionSummary":119,"liveInsights":122},"CURRENT","/leaderboard/consumer-goods/brands/procter-gamble",null,100,"consumer-goods","Consumer Goods","INDUSTRY",6157,"Procter & Gamble","procter-gamble",55,2,10,7,"2026-06-26T20:06:56.385952","Procter & Gamble currently ranks #2 in the Consumer Goods leaderboard with an overall AI visibility score of 55 across 7 tracked engines. Its strongest recent performance appears in Grok with a 70 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from Grok (70 AI Index, 100% mention rate) and gemini (67 AI Index, 40% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in Kimi (28 AI Index, 40% mention rate) and ChatGPT (50 AI Index, 20% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Procter & Gamble has softened in recent runs, moving from 64.8 to 62.3 for a -2.4 point change. The weaker engines are the first places to inspect.","Procter & Gamble AI Visibility in Consumer Goods | AIvsRank","Review Procter & Gamble AI visibility in Consumer Goods: rank #2, 55 AI Index, strongest on Grok, with competitor gaps versus Nestle.",[26,29,32,35],{"question":27,"answer":28},"Why is Procter & Gamble ranked in the Consumer Goods leaderboard?","Procter & Gamble is ranked using its current overall AI visibility score across tracked engines in Consumer Goods, combining rank position, recommendation strength, and mention-rate signals.",{"question":30,"answer":31},"Which engines are strongest and weakest for Procter & Gamble?","The latest engine breakdown shows the strongest visibility in Grok and relatively weaker visibility in Kimi.",{"question":33,"answer":34},"Which entities should be compared with Procter & Gamble?","Procter & Gamble is compared most directly with Nestle, Unilever, and PepsiCo in the current Consumer Goods leaderboard.",{"question":36,"answer":37},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[39,46,52,57,62,67,71],{"engineCode":40,"engineName":41,"rank":15,"score":42,"mentionRate":43,"mentions":44,"runDate":45},"chatgpt","ChatGPT",50,20,1,"2026-06-26T20:06:01.091505",{"engineCode":47,"engineName":48,"rank":15,"score":49,"mentionRate":50,"mentions":15,"runDate":51},"gemini-2.5-flash","gemini",67,40,"2026-06-26T20:06:34.153164",{"engineCode":53,"engineName":53,"rank":54,"score":55,"mentionRate":7,"mentions":56,"runDate":18},"Grok",3,70,5,{"engineCode":58,"engineName":59,"rank":44,"score":60,"mentionRate":43,"mentions":44,"runDate":61},"deepseek","DeepSeek",56,"2026-06-04T20:17:10.494469",{"engineCode":63,"engineName":63,"rank":15,"score":64,"mentionRate":65,"mentions":54,"runDate":66},"MiniMax",58,60,"2026-06-04T20:17:47.678553",{"engineCode":68,"engineName":69,"rank":54,"score":60,"mentionRate":50,"mentions":15,"runDate":70},"Qwen3.6","Qwen","2026-06-05T02:05:08.668595",{"engineCode":72,"engineName":72,"rank":15,"score":73,"mentionRate":50,"mentions":15,"runDate":74},"Kimi",28,"2026-06-05T02:05:07.995088",[76,81,86],{"brandName":77,"brandSlug":78,"rank":44,"overallScore":79,"scoreGap":80},"Nestle","nestle",60.24,-5.24,{"brandName":82,"brandSlug":83,"rank":54,"overallScore":84,"scoreGap":85},"Unilever","unilever",46.95,8.05,{"brandName":87,"brandSlug":88,"rank":89,"overallScore":90,"scoreGap":91},"PepsiCo","pepsico",4,40.57,14.43,[93,96,99,102,105,108,111,114,116],{"runDate":94,"overallScore":95},"2026-06-02T00:00:00",64.75,{"runDate":97,"overallScore":98},"2026-06-04T00:00:00",62.5,{"runDate":100,"overallScore":101},"2026-06-05T00:00:00",42,{"runDate":103,"overallScore":104},"2026-06-06T00:00:00",62,{"runDate":106,"overallScore":107},"2026-06-08T00:00:00",57.17,{"runDate":109,"overallScore":110},"2026-06-10T00:00:00",68.5,{"runDate":112,"overallScore":113},"2026-06-12T00:00:00",48,{"runDate":115,"overallScore":65},"2026-06-19T00:00:00",{"runDate":117,"overallScore":118},"2026-06-26T00:00:00",62.33,{"upvoteCount":120,"followCount":120,"isUpvoted":121,"isFollowed":121},0,false,{"rankInterpretation":123,"engineDivergenceInterpretation":124,"competitorGapInterpretation":125,"trendInterpretation":126},"Procter & Gamble is currently #2 out of 10 entities in Consumer Goods, with a 55 overall AI visibility score across 7 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Procter & Gamble's strongest current visibility comes from Grok (70 AI Index, 100% mention rate) and gemini (67 AI Index, 40% mention rate). Its weaker engine profile is Kimi (28 AI Index, 40% mention rate) and ChatGPT (50 AI Index, 20% mention rate), so the engine spread points to where recommendation consistency can still improve.","Nestle is the closest comparable entity by rank, with Procter & Gamble behind it by 5.2 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Procter & Gamble softened over the visible trend window, moving from 64.8 on 2026-06-02 to 62.3 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]