[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-consumer-goods-mars":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":6,"websiteUrl":6,"overallScore":14,"industryRank":15,"brandCount":15,"enginesCovered":16,"lastUpdatedAt":17,"summary":18,"strengths":19,"weaknesses":20,"trendNotes":21,"seoTitle":22,"seoDescription":23,"faq":24,"engineBreakdowns":37,"competitors":68,"overallTrend":84,"interactionSummary":103,"liveInsights":105},"CURRENT","/leaderboard/consumer-goods/brands/mars",null,100,"consumer-goods","Consumer Goods","INDUSTRY",6166,"Mars","mars",7.83,10,6,"2026-06-26T20:06:34.153164","Mars currently ranks #10 in the Consumer Goods leaderboard with an overall AI visibility score of 7.8 across 6 tracked engines. Its strongest recent performance appears in gemini with a 16 AI Index, which makes that engine the clearest source of current recommendation strength.","Strongest visibility currently comes from gemini (16 AI Index, 0% mention rate) and Kimi (10 AI Index, 0% mention rate). These engines provide the best evidence that the brand is being selected consistently when AI systems answer this category.","Visibility is relatively weaker in MiniMax (2 AI Index, 0% mention rate) and DeepSeek (5 AI Index, 0% mention rate). Those lower-scoring engines are the main places to investigate if recommendation consistency needs to improve.","Mars has softened in recent runs, moving from 14.5 to 12 for a -2.5 point change. The weaker engines are the first places to inspect.","Mars AI Visibility in Consumer Goods | AIvsRank","Review Mars AI visibility in Consumer Goods: rank #10, 7.8 AI Index, strongest on gemini, with competitor gaps versus Mondelez.",[25,28,31,34],{"question":26,"answer":27},"Why is Mars ranked in the Consumer Goods leaderboard?","Mars is ranked using its current overall AI visibility score across tracked engines in Consumer Goods, combining rank position, recommendation strength, and mention-rate signals.",{"question":29,"answer":30},"Which engines are strongest and weakest for Mars?","The latest engine breakdown shows the strongest visibility in gemini and relatively weaker visibility in MiniMax.",{"question":32,"answer":33},"Which entities should be compared with Mars?","Mars is compared most directly with Mondelez, Reckitt, and Kimberly-Clark in the current Consumer Goods leaderboard.",{"question":35,"answer":36},"How often is this page updated?","The page updates whenever new completed leaderboard runs are available for this industry.",[38,46,51,57,61,65],{"engineCode":39,"engineName":40,"rank":41,"score":42,"mentionRate":43,"mentions":44,"runDate":45},"chatgpt","ChatGPT",9,8,20,1,"2026-06-26T20:06:01.091505",{"engineCode":47,"engineName":48,"rank":42,"score":49,"mentionRate":50,"mentions":50,"runDate":17},"gemini-2.5-flash","gemini",16,0,{"engineCode":52,"engineName":53,"rank":54,"score":55,"mentionRate":50,"mentions":50,"runDate":56},"deepseek","DeepSeek",7,5,"2026-06-04T20:17:10.494469",{"engineCode":58,"engineName":58,"rank":41,"score":59,"mentionRate":50,"mentions":50,"runDate":60},"MiniMax",2,"2026-06-04T20:17:47.678553",{"engineCode":62,"engineName":63,"rank":42,"score":16,"mentionRate":50,"mentions":50,"runDate":64},"Qwen3.6","Qwen","2026-06-05T02:05:08.668595",{"engineCode":66,"engineName":66,"rank":55,"score":15,"mentionRate":50,"mentions":50,"runDate":67},"Kimi","2026-06-05T02:05:07.995088",[69,74,79],{"brandName":70,"brandSlug":71,"rank":41,"overallScore":72,"scoreGap":73},"Mondelez","mondelez",13.75,-5.92,{"brandName":75,"brandSlug":76,"rank":42,"overallScore":77,"scoreGap":78},"Reckitt","reckitt",18,-10.17,{"brandName":80,"brandSlug":81,"rank":54,"overallScore":82,"scoreGap":83},"Kimberly-Clark","kimberly-clark",18.5,-10.67,[85,88,90,92,95,97,100],{"runDate":86,"overallScore":87},"2026-06-02T00:00:00",14.5,{"runDate":89,"overallScore":42},"2026-06-04T00:00:00",{"runDate":91,"overallScore":42},"2026-06-05T00:00:00",{"runDate":93,"overallScore":94},"2026-06-06T00:00:00",17,{"runDate":96,"overallScore":42},"2026-06-08T00:00:00",{"runDate":98,"overallScore":99},"2026-06-10T00:00:00",19,{"runDate":101,"overallScore":102},"2026-06-26T00:00:00",12,{"upvoteCount":50,"followCount":50,"isUpvoted":104,"isFollowed":104},false,{"rankInterpretation":106,"engineDivergenceInterpretation":107,"competitorGapInterpretation":108,"trendInterpretation":109},"Mars is currently #10 out of 10 entities in Consumer Goods, with a 7.8 overall AI visibility score across 6 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Mars's strongest current visibility comes from gemini (16 AI Index, 0% mention rate) and Kimi (10 AI Index, 0% mention rate). Its weaker engine profile is MiniMax (2 AI Index, 0% mention rate) and DeepSeek (5 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Mondelez is the closest comparable entity by rank, with Mars behind it by 5.9 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Mars softened over the visible trend window, moving from 14.5 on 2026-06-02 to 12 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]