[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"leaderboard-brand-beverages-smirnoff":3},{"pageState":4,"canonicalPath":5,"currentPath":6,"archiveContext":6,"industryId":7,"industrySlug":8,"industryName":9,"collectionType":10,"brandId":11,"brandName":12,"brandSlug":13,"logoUrl":14,"websiteUrl":15,"overallScore":16,"industryRank":7,"brandCount":17,"enginesCovered":16,"lastUpdatedAt":18,"summary":19,"strengths":20,"weaknesses":21,"trendNotes":22,"seoTitle":23,"seoDescription":24,"faq":25,"engineBreakdowns":38,"competitors":51,"overallTrend":69,"interactionSummary":106,"liveInsights":108},"CURRENT","/leaderboard/beverages/brands/smirnoff",null,29,"beverages","Beverages","INDUSTRY",5090,"Smirnoff","smirnoff","https://www.smirnoff.com/favicons/safari-pinned-tab.svg","https://www.smirnoff.com/en-us",2,30,"2026-06-26T23:42:32.954972","Smirnoff ranks #27 in the Beverages leaderboard with a 6 AI Index across 3 engines with current brand-level data. Its strongest current signal comes from Grok, and the score should be read as AI visibility rather than market share or product quality.","Smirnoff is currently #27 out of 30 tracked Beverages entities, with a 6 AI Index in the latest public snapshot. Smirnoff trails Guinness by 0.3 AI Index points.\n\nThe strongest engine-level signal comes from Grok, where Smirnoff records a 13 AI Index and 0% mention rate. gemini is the next strongest covered engine at 4 with a 0% mention rate.","The softer engine-level signal is ChatGPT, where Smirnoff records a 1 AI Index and 0% mention rate. gemini is another engine to watch at 4 with a 0% mention rate.\n\nKeep the scope narrow: this page measures how tracked AI engines surface Smirnoff in Beverages prompts. It does not rank product quality, sales, safety, or real-world market share.","Smirnoff's latest visible AI Index is 6. Read the trend together with engine coverage and mention-rate signals rather than as a standalone forecast.\n\nThat movement is useful context, but it is strongest when it lines up with engine coverage and mention-rate changes. A single score move should not be read as a full market or product signal.","Smirnoff AI Visibility in Beverages | AIvsRank","Review Smirnoff's AI visibility in Beverages: rank #27, 6 AI Index, 3 covered engines, and current competitor gaps in the AIvsRank leaderboard.",[26,29,32,35],{"question":27,"answer":28},"Why is Smirnoff ranked in the Beverages leaderboard?","Smirnoff is included because tracked AI engines surface it in Beverages prompts, and AIvsRank calculates its current visibility from rank position, recommendation strength, and mention-rate signals.",{"question":30,"answer":31},"Which engines are strongest and weakest for Smirnoff?","The strongest current signal is Grok at 13 AI Index and 0% mention rate. The softest covered signal is ChatGPT at 1 AI Index and 0% mention rate.",{"question":33,"answer":34},"Which entities should be compared with Smirnoff?","The most useful nearby comparison is Guinness. Compare the score gap and engine-level table before treating rank movement as meaningful.",{"question":36,"answer":37},"How often is this page updated?","This page updates when a new completed Beverages leaderboard run is available. The current public snapshot was refreshed on 2026-05-09.",[39,45],{"engineCode":40,"engineName":41,"rank":42,"score":43,"mentionRate":44,"mentions":44,"runDate":18},"gemini-2.5-flash","gemini",26,1,0,{"engineCode":46,"engineName":47,"rank":48,"score":49,"mentionRate":44,"mentions":44,"runDate":50},"deepseek","DeepSeek",22,3,"2026-06-02T23:47:39.317182",[52,58,64],{"brandName":53,"brandSlug":54,"rank":55,"overallScore":56,"scoreGap":57},"Johnnie Walker","johnnie-walker",28,5,-3,{"brandName":59,"brandSlug":60,"rank":61,"overallScore":62,"scoreGap":63},"Yakult","yakult",27,5.71,-3.71,{"brandName":65,"brandSlug":66,"rank":42,"overallScore":67,"scoreGap":68},"Guinness","guinness",5.75,-3.75,[70,73,76,79,82,85,88,91,94,96,99,102,104],{"runDate":71,"overallScore":72},"2026-04-25T00:00:00",4,{"runDate":74,"overallScore":75},"2026-04-27T00:00:00",16,{"runDate":77,"overallScore":78},"2026-04-29T00:00:00",10,{"runDate":80,"overallScore":81},"2026-05-01T00:00:00",12,{"runDate":83,"overallScore":84},"2026-05-03T00:00:00",15.5,{"runDate":86,"overallScore":87},"2026-05-05T00:00:00",13.67,{"runDate":89,"overallScore":90},"2026-05-09T00:00:00",7,{"runDate":92,"overallScore":93},"2026-05-15T00:00:00",14,{"runDate":95,"overallScore":56},"2026-06-02T00:00:00",{"runDate":97,"overallScore":98},"2026-06-10T00:00:00",8,{"runDate":100,"overallScore":101},"2026-06-12T00:00:00",6,{"runDate":103,"overallScore":56},"2026-06-19T00:00:00",{"runDate":105,"overallScore":43},"2026-06-26T00:00:00",{"upvoteCount":44,"followCount":44,"isUpvoted":107,"isFollowed":107},false,{"rankInterpretation":109,"engineDivergenceInterpretation":110,"competitorGapInterpretation":111,"trendInterpretation":112},"Smirnoff is currently #29 out of 30 entities in Beverages, with a 2 overall AI visibility score across 2 tracked engines. That position shows how often AI systems surface the brand when answering industry comparison and recommendation prompts.","Smirnoff's strongest current visibility comes from DeepSeek (3 AI Index, 0% mention rate) and gemini (1 AI Index, 0% mention rate). Its weaker engine profile is gemini (1 AI Index, 0% mention rate) and DeepSeek (3 AI Index, 0% mention rate), so the engine spread points to where recommendation consistency can still improve.","Johnnie Walker is the closest comparable entity by rank, with Smirnoff behind it by 3 AI Index points. This gap is useful for reading whether the page reflects a clear lead, a close contest, or a brand that needs stronger AI evidence to move up.","Smirnoff softened over the visible trend window, moving from 4 on 2026-04-25 to 1 on 2026-06-26. Use this trend alongside the engine breakdown to see whether movement is broad or isolated to a few engines."]